--- title: "HexClad vs Made In: Which is searched more in the United States?" description: "Is HexClad or Made In more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hexclad-vs-made-in-cookware" publisher: "Brandwave" --- # HexClad vs Made In: Which is searched more in the United States? Is HexClad or Made In more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HexClad and Made In - **Competitive set**: Cookware brands - **Market**: United States - **Month measured**: Sep 2026 - **HexClad Share of Search**: 17.7% - **Made In Share of Search**: 6.5% ## Is HexClad or Made In more popular in search? - In September 2026, HexClad had more branded searches than Made In among cookware brands in the United States. HexClad had about 165,000 branded searches, while Made In had 60,500. HexClad made up 17.7% of all cookware brand searches we track, and Made In accounted for 6.5%. - HexClad was ahead of Made In in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States moved from 22.4% to 17.7%, and its estimated monthly branded searches moved from 246K to 165K. - Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States moved from 5.5% to 6.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HexClad did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cuisinart | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Le Creuset | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | All-Clad | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | GreenPan | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Caraway | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Lodge | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Our Place | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Staub | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calphalon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | de Buyer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware should I buy?": 1. Cuisinart - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Made In, 3. Le Creuset, 4. Lodge, 5. Cuisinart, 6. GreenPan, 7. Staub - Asked ChatGPT "What is the best nonstick pan?": 1. Le Creuset, 2. GreenPan - Searched Google, AI Overview "pots and pans": 1. Cuisinart, 2. Our Place - Searched Google, AI Overview "cookware set": 1. Cuisinart, 2. Caraway, 3. Tefal Not named in any answer: HexClad, ZWILLING, Calphalon, Scanpan and de Buyer. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States cookware brands in September 2026? - In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches. - In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%. ## Month by month | Month | HexClad estimated searches | HexClad Share of Search | HexClad rank | Made In estimated searches | Made In Share of Search | Made In rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 22.4% | 2 | 60.5K | 5.5% | 6 | | Nov 2025 | 673K | 28.8% | 1 | 165K | 7.1% | 5 | | Dec 2025 | 550K | 23.6% | 2 | 165K | 7.1% | 5 | | Jan 2026 | 246K | 18.6% | 2 | 90.5K | 6.8% | 6 | | Feb 2026 | 201K | 20.2% | 2 | 60.5K | 6.1% | 6 | | Mar 2026 | 165K | 19.2% | 2 | 49.5K | 5.8% | 6 | | Apr 2026 | 165K | 20.4% | 2 | 40.5K | 5% | 6 | | May 2026 | 201K | 23.1% | 2 | 60.5K | 6.9% | 5 | | Jun 2026 | 135K | 18.5% | 2 | 40.5K | 5.6% | 6 | | Jul 2026 | 135K | 18.3% | 2 | 40.5K | 5.5% | 6 | | Aug 2026 | 165K | 18.7% | 2 | 49.5K | 5.6% | 6 | | Sep 2026 | 165K | 17.7% | 2 | 60.5K | 6.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using HexClad’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HexClad**: Measured on the search term “hexclad”. - **Made In**: Measured on the search term “made in cookware”. - [HexClad profile](/demand/us/brands/hexclad) - [Made In profile](/demand/us/brands/made-in-cookware) - [All cookware brands in the United States](/demand/us/categories/us-cookware-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HexClad or Made In more popular in search? In September 2026, HexClad had more branded searches than Made In among cookware brands in the United States. HexClad had about 165,000 branded searches, while Made In had 60,500. HexClad made up 17.7% of all cookware brand searches we track, and Made In accounted for 6.5%. ## Cite this page Brandwave. "HexClad vs Made In: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hexclad-vs-made-in-cookware This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hexclad-vs-made-in-cookware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.