--- title: "Hershey's vs KitKat: Which is searched more in the United States?" description: "Is Hershey's or KitKat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hersheys-vs-kitkat-us" publisher: "Brandwave" --- # Hershey's vs KitKat: Which is searched more in the United States? Is Hershey's or KitKat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hershey's and KitKat - **Competitive set**: Chocolate brands - **Market**: United States - **Month measured**: Sep 2026 - **Hershey's Share of Search**: 20.1% - **KitKat Share of Search**: 11% ## Is Hershey's or KitKat more popular in search? - In September 2026, Hershey's had more branded searches than KitKat among chocolate brands in the United States. Hershey's had about 201,000 branded searches, while KitKat had 110,000. Hershey's made up 20.1% of all chocolate brand searches we track, and KitKat accounted for 11%. - The lead changed hands 2 times in the 12 months ending September 2026: KitKat took it in March 2026, Hershey's took it in May 2026. - Across the 12 months ending September 2026, Hershey's’ share of searches among chocolate brands in the United States moved from 13.4% to 20.1%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, KitKat’s share of searches among chocolate brands in the United States moved from 13.4% to 11%, and its estimated monthly branded searches moved from 201K to 110K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hershey's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KitKat did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lindt | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Ghirardelli | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Valrhona | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Hershey's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hu | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tony's Chocolonely | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Snickers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Twix | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | M&M's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reese's | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KitKat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand?": 1. Lindt, 2. Ghirardelli, 3. Valrhona, 4. Tony's Chocolonely - Asked ChatGPT "Which candy bar is the most popular in the US?": 1. Snickers, 2. Reese's, 3. Hershey's, 4. Twix - Asked ChatGPT "What's the best chocolate to give as a gift?": named none of the brands we track - Searched Google, AI Overview "chocolate brands": 1. Hershey's, 2. Lindt, 3. Ghirardelli, 4. Tony's Chocolonely, 5. Valrhona, 6. Snickers, 7. Twix - Searched Google, AI Overview "best chocolate": 1. Hu, 2. Valrhona, 3. Lindt, 4. Ghirardelli Not named in any answer: M&M's and KitKat. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States chocolate brands in September 2026? - In September 2026, KitKat overtook Snickers to rank 5th among chocolate brands in the United States, with 11% of the searches. - In September 2026, Hershey's gained share of searches among chocolate brands in the United States, from 18.4% to 20.1%. ## Month by month | Month | Hershey's estimated searches | Hershey's Share of Search | Hershey's rank | KitKat estimated searches | KitKat Share of Search | KitKat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 13.4% | 3 | 201K | 13.4% | 4 | | Nov 2025 | 165K | 13.9% | 2 | 135K | 11.4% | 5 | | Dec 2025 | 165K | 14% | 2 | 110K | 9.3% | 5 | | Jan 2026 | 165K | 16% | 2 | 110K | 10.6% | 5 | | Feb 2026 | 165K | 15.1% | 2 | 110K | 10.1% | 5 | | Mar 2026 | 165K | 14.1% | 2 | 301K | 25.8% | 1 | | Apr 2026 | 165K | 14.9% | 2 | 201K | 18.2% | 1 | | May 2026 | 165K | 16.3% | 1 | 110K | 10.9% | 5 | | Jun 2026 | 135K | 13.3% | 2 | 110K | 10.8% | 3 | | Jul 2026 | 135K | 17.6% | 1 | 110K | 14.4% | 3 | | Aug 2026 | 165K | 18.4% | 1 | 90.5K | 10.1% | 6 | | Sep 2026 | 201K | 20.1% | 1 | 110K | 11% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hershey's’ and KitKat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hershey's**: Measured on the search term “hershey's”. - **KitKat**: Measured on the search term “kitkat”. - [Hershey's profile](/demand/us/brands/hersheys) - [KitKat profile](/demand/us/brands/kitkat-us) - [All chocolate brands in the United States](/demand/us/categories/us-chocolate-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hershey's or KitKat more popular in search? In September 2026, Hershey's had more branded searches than KitKat among chocolate brands in the United States. Hershey's had about 201,000 branded searches, while KitKat had 110,000. Hershey's made up 20.1% of all chocolate brand searches we track, and KitKat accounted for 11%. ## Cite this page Brandwave. "Hershey's vs KitKat: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hersheys-vs-kitkat-us This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hersheys-vs-kitkat-us. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.