---
title: "Herc Rentals vs Sunbelt Rentals: Which is searched more in United States?"
description: "Which is more popular in search, Herc Rentals or Sunbelt Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment rental companies set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/herc-rentals-vs-sunbelt-rentals"
publisher: "Brandwave"
---

# Herc Rentals vs Sunbelt Rentals: Which is searched more in United States?

Which is more popular in search, Herc Rentals or Sunbelt Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment rental companies set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Herc Rentals and Sunbelt Rentals
- **Competitive set**: Equipment rental companies
- **Market**: United States
- **Month measured**: Sep 2026
- **Herc Rentals Share of Search**: 13%
- **Sunbelt Rentals Share of Search**: 43.5%

## Which is more popular in search, Herc Rentals or Sunbelt Rentals?

- In September 2026, Sunbelt Rentals had more branded searches than Herc Rentals among equipment rental companies in United States. Sunbelt Rentals was estimated to have 450K branded searches compared to Herc Rentals’ 135K, and held a 43.5% Share of Search versus Herc Rentals’ 13%.
- Sunbelt Rentals was ahead of Herc Rentals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States moved from 14.2% to 13%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States moved from 47.2% to 43.5%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for United States equipment rental companies in September 2026?

- In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.
- In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%.

## Month by month

| Month | Herc Rentals estimated searches | Herc Rentals Share of Search | Herc Rentals rank | Sunbelt Rentals estimated searches | Sunbelt Rentals Share of Search | Sunbelt Rentals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Nov 2025 | 110K | 14.1% | 3 | 368K | 47.2% | 1 |
| Dec 2025 | 110K | 14.1% | 3 | 368K | 47.2% | 1 |
| Jan 2026 | 135K | 15.5% | 3 | 368K | 42.3% | 1 |
| Feb 2026 | 110K | 14.1% | 3 | 368K | 47.2% | 1 |
| Mar 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Apr 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| May 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Jun 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Jul 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Aug 2026 | 135K | 14.2% | 3 | 450K | 47.2% | 1 |
| Sep 2026 | 135K | 13% | 3 | 450K | 43.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Herc Rentals’ and Sunbelt Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Herc Rentals**: Measured on the search term “herc rentals”.
- **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”.

- [Herc Rentals profile](/demand/us/brands/herc-rentals)
- [Sunbelt Rentals profile](/demand/us/brands/sunbelt-rentals)
- [All equipment rental companies in United States](/demand/us/categories/us-equipment-rental-companies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Herc Rentals or Sunbelt Rentals?

In September 2026, Sunbelt Rentals had more branded searches than Herc Rentals among equipment rental companies in United States. Sunbelt Rentals was estimated to have 450K branded searches compared to Herc Rentals’ 135K, and held a 43.5% Share of Search versus Herc Rentals’ 13%.

## Cite this page

Brandwave. "Herc Rentals vs Sunbelt Rentals: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/herc-rentals-vs-sunbelt-rentals

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/herc-rentals-vs-sunbelt-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.