--- title: "Herbal Essences vs Olaplex: Which is searched more in the United States?" description: "Is Herbal Essences or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/herbal-essences-vs-olaplex" publisher: "Brandwave" --- # Herbal Essences vs Olaplex: Which is searched more in the United States? Is Herbal Essences or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and Olaplex - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Herbal Essences Share of Search**: 3.5% - **Olaplex Share of Search**: 14.4% ## Is Herbal Essences or Olaplex more popular in search? - In September 2026, Olaplex had more branded searches than Herbal Essences among shampoo brands in the United States. Olaplex had about 135,000 branded searches, while Herbal Essences had 33,100. Olaplex made up 14.4% of all shampoo brand searches we track, and Herbal Essences accounted for 3.5%. - Olaplex was ahead of Herbal Essences in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo brands in the United States held steady at 3.5%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United States moved from 14.2% to 14.4%, and its estimated monthly branded searches held steady at 135K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Herbal Essences was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olaplex was listed before Herbal Essences in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Olaplex overtook K18 to rank 2nd among shampoo brands in the United States, with 14.4% of the searches. - In September 2026, Herbal Essences lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. ## Month by month | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.5% | 12 | 135K | 14.2% | 2 | | Nov 2025 | 33.1K | 2.5% | 11 | 246K | 18.9% | 2 | | Dec 2025 | 33.1K | 2.9% | 11 | 201K | 17.7% | 2 | | Jan 2026 | 40.5K | 3.7% | 8 | 165K | 15.2% | 2 | | Feb 2026 | 33.1K | 3.5% | 10 | 135K | 14.4% | 2 | | Mar 2026 | 40.5K | 4% | 9 | 165K | 16.2% | 2 | | Apr 2026 | 40.5K | 4.1% | 8 | 135K | 13.8% | 2 | | May 2026 | 33.1K | 3.5% | 10 | 135K | 14.3% | 2 | | Jun 2026 | 33.1K | 3.8% | 10 | 110K | 12.6% | 2 | | Jul 2026 | 33.1K | 3.5% | 10 | 135K | 14.3% | 2 | | Aug 2026 | 40.5K | 4.1% | 9 | 135K | 13.6% | 3 | | Sep 2026 | 33.1K | 3.5% | 9 | 135K | 14.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Herbal Essences’ and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences”. - **Olaplex**: Measured on the search term “olaplex”. - [Herbal Essences profile](/demand/us/brands/herbal-essences) - [Olaplex profile](/demand/us/brands/olaplex) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or Olaplex more popular in search? In September 2026, Olaplex had more branded searches than Herbal Essences among shampoo brands in the United States. Olaplex had about 135,000 branded searches, while Herbal Essences had 33,100. Olaplex made up 14.4% of all shampoo brand searches we track, and Herbal Essences accounted for 3.5%. ## Cite this page Brandwave. "Herbal Essences vs Olaplex: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/herbal-essences-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/us/compare/herbal-essences-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.