---
title: "HelloFresh vs Purple Carrot: Which is searched more in the United States?"
description: "Is HelloFresh or Purple Carrot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/hellofresh-vs-purple-carrot"
publisher: "Brandwave"
---

# HelloFresh vs Purple Carrot: Which is searched more in the United States?

Is HelloFresh or Purple Carrot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HelloFresh and Purple Carrot
- **Competitive set**: Meal kit services
- **Market**: United States
- **Month measured**: Sep 2026
- **HelloFresh Share of Search**: 9.5%
- **Purple Carrot Share of Search**: 2.9%

## Is HelloFresh or Purple Carrot more popular in search?

- In September 2026, HelloFresh had more branded searches than Purple Carrot among meal kit services in the United States. HelloFresh had about 110,000 branded searches, while Purple Carrot had 33,100. HelloFresh made up 9.5% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%.
- HelloFresh was ahead of Purple Carrot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in the United States moved from 20.3% to 9.5%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, Purple Carrot’s share of searches among meal kit services in the United States moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for United States meal kit services in September 2026?

- In September 2026, Purple Carrot overtook Marley Spoon to rank 8th among meal kit services in the United States, with 2.9% of the searches.
- In September 2026, HelloFresh gained share of searches among meal kit services in the United States, from 7.3% to 9.5%.

## Month by month

| Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | Purple Carrot estimated searches | Purple Carrot Share of Search | Purple Carrot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 20.3% | 2 | 40.5K | 3.3% | 8 |
| Nov 2025 | 201K | 21.4% | 1 | 40.5K | 4.3% | 8 |
| Dec 2025 | 201K | 17.3% | 2 | 40.5K | 3.5% | 8 |
| Jan 2026 | 301K | 14.3% | 3 | 49.5K | 2.4% | 9 |
| Feb 2026 | 165K | 13.1% | 3 | 40.5K | 3.2% | 8 |
| Mar 2026 | 165K | 12.6% | 3 | 49.5K | 3.8% | 7 |
| Apr 2026 | 135K | 11% | 4 | 40.5K | 3.3% | 7 |
| May 2026 | 74K | 6.9% | 4 | 33.1K | 3.1% | 7 |
| Jun 2026 | 74K | 7.7% | 4 | 27.1K | 2.8% | 8 |
| Jul 2026 | 74K | 7.4% | 4 | 27.1K | 2.7% | 8 |
| Aug 2026 | 90.5K | 7.3% | 4 | 27.1K | 2.2% | 9 |
| Sep 2026 | 110K | 9.5% | 4 | 33.1K | 2.9% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using HelloFresh’s and Purple Carrot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HelloFresh**: Measured on the search term “hellofresh”.
- **Purple Carrot**: Measured on the search term “purple carrot”.

- [HelloFresh profile](/demand/us/brands/hellofresh)
- [Purple Carrot profile](/demand/us/brands/purple-carrot)
- [All meal kit services in the United States](/demand/us/categories/us-meal-kit-services): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is HelloFresh or Purple Carrot more popular in search?

In September 2026, HelloFresh had more branded searches than Purple Carrot among meal kit services in the United States. HelloFresh had about 110,000 branded searches, while Purple Carrot had 33,100. HelloFresh made up 9.5% of all meal kit service searches we track, and Purple Carrot accounted for 2.9%.

## Cite this page

Brandwave. "HelloFresh vs Purple Carrot: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hellofresh-vs-purple-carrot

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hellofresh-vs-purple-carrot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.