---
title: "HelloFresh vs Home Chef: Which is searched more in United States?"
description: "Which is more popular in search, HelloFresh or Home Chef? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/hellofresh-vs-home-chef"
publisher: "Brandwave"
---

# HelloFresh vs Home Chef: Which is searched more in United States?

Which is more popular in search, HelloFresh or Home Chef? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HelloFresh and Home Chef
- **Competitive set**: Meal kit services
- **Market**: United States
- **Month measured**: Sep 2026
- **HelloFresh Share of Search**: 32.6%
- **Home Chef Share of Search**: 48.9%

## Which is more popular in search, HelloFresh or Home Chef?

- In September 2026, Home Chef had more branded searches than HelloFresh among meal kit services in United States. Home Chef was estimated to have 165K branded searches compared to HelloFresh’s 110K, and held a 48.9% Share of Search versus HelloFresh’s 32.6%.
- The lead changed hands once in the 12 months ending September 2026: Home Chef took it in April 2026.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States moved from 40.4% to 32.6%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States moved from 33% to 48.9%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for United States meal kit services in September 2026?

- In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.
- In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.

## Month by month

| Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | Home Chef estimated searches | Home Chef Share of Search | Home Chef rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 40.4% | 1 | 201K | 33% | 2 |
| Nov 2025 | 201K | 42.9% | 1 | 135K | 28.8% | 2 |
| Dec 2025 | 201K | 42.9% | 1 | 135K | 28.8% | 2 |
| Jan 2026 | 301K | 42% | 1 | 201K | 28.1% | 2 |
| Feb 2026 | 165K | 37.7% | 1 | 165K | 37.7% | 2 |
| Mar 2026 | 165K | 37.7% | 1 | 165K | 37.7% | 2 |
| Apr 2026 | 135K | 36.3% | 2 | 165K | 44.4% | 1 |
| May 2026 | 74K | 23.8% | 2 | 165K | 53.1% | 1 |
| Jun 2026 | 74K | 26.8% | 2 | 135K | 48.8% | 1 |
| Jul 2026 | 74K | 27.7% | 2 | 135K | 50.4% | 1 |
| Aug 2026 | 90.5K | 26.4% | 2 | 165K | 48.1% | 1 |
| Sep 2026 | 110K | 32.6% | 2 | 165K | 48.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using HelloFresh’s and Home Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HelloFresh**: Measured on the search term “hellofresh”.
- **Home Chef**: Measured on the search term “home chef”.

- [HelloFresh profile](/demand/us/brands/hellofresh)
- [Home Chef profile](/demand/us/brands/home-chef)
- [All meal kit services in United States](/demand/us/categories/us-meal-kit-services): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HelloFresh or Home Chef?

In September 2026, Home Chef had more branded searches than HelloFresh among meal kit services in United States. Home Chef was estimated to have 165K branded searches compared to HelloFresh’s 110K, and held a 48.9% Share of Search versus HelloFresh’s 32.6%.

## Cite this page

Brandwave. "HelloFresh vs Home Chef: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/hellofresh-vs-home-chef

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hellofresh-vs-home-chef. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.