--- title: "Hello vs Tom’s of Maine: Which is searched more in the United States?" description: "Is Hello or Tom’s of Maine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hello-products-vs-toms-of-maine" publisher: "Brandwave" --- # Hello vs Tom’s of Maine: Which is searched more in the United States? Is Hello or Tom’s of Maine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hello and Tom’s of Maine - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Hello Share of Search**: 5.7% - **Tom’s of Maine Share of Search**: 3.8% ## Is Hello or Tom’s of Maine more popular in search? - In September 2026, Hello had more branded searches than Tom’s of Maine among oral care brands in the United States. Hello had about 27,100 branded searches, while Tom’s of Maine had 18,100. Hello made up 5.7% of all oral care brand searches we track, and Tom’s of Maine accounted for 3.8%. - Hello was ahead of Tom’s of Maine in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hello’s share of searches among oral care brands in the United States moved from 6.3% to 5.7%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Tom’s of Maine’s share of searches among oral care brands in the United States moved from 3.4% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tom’s of Maine was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hello did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Arm & Hammer overtook Tom’s of Maine to rank 11th among oral care brands in the United States, with 3.8% of the searches. - In September 2026, Hello lost share of searches among oral care brands in the United States, from 7.1% to 5.7%. - Estimated monthly branded searches for Tom’s of Maine in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Hello estimated searches | Hello Share of Search | Hello rank | Tom’s of Maine estimated searches | Tom’s of Maine Share of Search | Tom’s of Maine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6.3% | 9 | 14.8K | 3.4% | 12 | | Nov 2025 | 27.1K | 6.1% | 9 | 14.8K | 3.3% | 12 | | Dec 2025 | 33.1K | 6.9% | 9 | 18.1K | 3.8% | 11 | | Jan 2026 | 33.1K | 6.6% | 7 | 27.1K | 5.4% | 10 | | Feb 2026 | 33.1K | 7.3% | 6 | 27.1K | 6% | 10 | | Mar 2026 | 33.1K | 6.9% | 7 | 18.1K | 3.8% | 11 | | Apr 2026 | 33.1K | 7.4% | 6 | 27.1K | 6.1% | 10 | | May 2026 | 33.1K | 7.6% | 6 | 18.1K | 4.2% | 11 | | Jun 2026 | 27.1K | 6.3% | 8 | 22.2K | 5.2% | 10 | | Jul 2026 | 33.1K | 7% | 7 | 18.1K | 3.8% | 11 | | Aug 2026 | 33.1K | 7.1% | 6 | 18.1K | 3.9% | 11 | | Sep 2026 | 27.1K | 5.7% | 9 | 18.1K | 3.8% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Hello’s and Tom’s of Maine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hello**: Measured on the search term “hello toothpaste”. - **Tom’s of Maine**: Measured on the search term “toms toothpaste”. - [Hello profile](/demand/us/brands/hello-products) - [Tom’s of Maine profile](/demand/us/brands/toms-of-maine) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hello or Tom’s of Maine more popular in search? In September 2026, Hello had more branded searches than Tom’s of Maine among oral care brands in the United States. Hello had about 27,100 branded searches, while Tom’s of Maine had 18,100. Hello made up 5.7% of all oral care brand searches we track, and Tom’s of Maine accounted for 3.8%. ## Cite this page Brandwave. "Hello vs Tom’s of Maine: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hello-products-vs-toms-of-maine This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hello-products-vs-toms-of-maine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.