---
title: "Heinz vs Progresso: Which is searched more in United States?"
description: "Which is more popular in search, Heinz or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/heinz-vs-progresso"
publisher: "Brandwave"
---

# Heinz vs Progresso: Which is searched more in United States?

Which is more popular in search, Heinz or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heinz and Progresso
- **Competitive set**: Soup brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Heinz Share of Search**: 9.5%
- **Progresso Share of Search**: 11.8%

## Which is more popular in search, Heinz or Progresso?

- In September 2026, Progresso had more branded searches than Heinz among soup brands in United States. Progresso was estimated to have 33.7K branded searches compared to Heinz’s 27.1K, and held an 11.8% Share of Search versus Heinz’s 9.5%.
- The lead changed hands 4 times in the 12 months ending September 2026: Heinz took it in April 2026, Progresso took it in May 2026, Heinz took it in June 2026, Progresso took it in September 2026.
- Across the 12 months ending September 2026, Heinz’s estimated Share of Search among soup brands in United States moved from 14.6% to 9.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among soup brands in United States moved from 14.8% to 11.8%, and its estimated monthly branded searches moved from 41.2K to 33.7K.

## How did search popularity change for United States soup brands in September 2026?

- In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in United States, with 11.8% estimated Share of Search.
- In September 2026, Heinz lost estimated Share of Search among soup brands in United States, from 12.3% to 9.5%.

## Month by month

| Month | Heinz estimated searches | Heinz Share of Search | Heinz rank | Progresso estimated searches | Progresso Share of Search | Progresso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 14.6% | 3 | 41.2K | 14.8% | 2 |
| Nov 2025 | 33.1K | 3.8% | 3 | 41.2K | 4.7% | 2 |
| Dec 2025 | 22.2K | 6% | 3 | 41.2K | 11.1% | 2 |
| Jan 2026 | 27.1K | 8.7% | 3 | 50.4K | 16.3% | 2 |
| Feb 2026 | 22.2K | 9.8% | 3 | 30.3K | 13.3% | 2 |
| Mar 2026 | 22.2K | 9.1% | 3 | 28.8K | 11.7% | 2 |
| Apr 2026 | 22.2K | 9.6% | 2 | 20.2K | 8.7% | 3 |
| May 2026 | 22.2K | 10% | 3 | 24.7K | 11.2% | 2 |
| Jun 2026 | 22.2K | 10.4% | 2 | 20.2K | 9.4% | 3 |
| Jul 2026 | 22.2K | 10.8% | 2 | 20.2K | 9.8% | 3 |
| Aug 2026 | 27.1K | 12.3% | 2 | 23.5K | 10.7% | 3 |
| Sep 2026 | 27.1K | 9.5% | 3 | 33.7K | 11.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Heinz’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heinz**: Measured on the search term “heinz”.
- **Progresso**: Measured on the search terms “progresso” and “progresso soup”, summed into one figure.

- [Heinz profile](/demand/us/brands/heinz)
- [Progresso profile](/demand/us/brands/progresso)
- [All soup brands in United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heinz or Progresso?

In September 2026, Progresso had more branded searches than Heinz among soup brands in United States. Progresso was estimated to have 33.7K branded searches compared to Heinz’s 27.1K, and held an 11.8% Share of Search versus Heinz’s 9.5%.

## Cite this page

Brandwave. "Heinz vs Progresso: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/heinz-vs-progresso

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/heinz-vs-progresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.