--- title: "Heinz vs Pacific Foods: Which is searched more in the United States?" description: "Is Heinz or Pacific Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/heinz-vs-pacific-foods" publisher: "Brandwave" --- # Heinz vs Pacific Foods: Which is searched more in the United States? Is Heinz or Pacific Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heinz and Pacific Foods - **Competitive set**: Soup brands - **Market**: United States - **Month measured**: Sep 2026 - **Heinz Share of Search**: 9% - **Pacific Foods Share of Search**: 2.6% ## Is Heinz or Pacific Foods more popular in search? - In September 2026, Heinz had more branded searches than Pacific Foods among soup brands in the United States. Heinz had about 27,100 branded searches, while Pacific Foods had 7,800. Heinz made up 9% of all soup brand searches we track, and Pacific Foods accounted for 2.6%. - Heinz was ahead of Pacific Foods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Heinz’s share of searches among soup brands in the United States moved from 13.7% to 9%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States held steady at 2.6%, and its estimated monthly branded searches held steady at 7.8K. ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Heinz did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches. - In September 2026, Heinz lost share of searches among soup brands in the United States, from 11.7% to 9%. ## Month by month | Month | Heinz estimated searches | Heinz Share of Search | Heinz rank | Pacific Foods estimated searches | Pacific Foods Share of Search | Pacific Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 13.7% | 3 | 7.8K | 2.6% | 6 | | Nov 2025 | 33.1K | 3.7% | 3 | 9.5K | 1.1% | 5 | | Dec 2025 | 22.2K | 5.6% | 3 | 11K | 2.8% | 4 | | Jan 2026 | 27.1K | 8.1% | 3 | 11.7K | 3.5% | 5 | | Feb 2026 | 22.2K | 9.1% | 3 | 7.8K | 3.2% | 5 | | Mar 2026 | 22.2K | 8.6% | 3 | 7.3K | 2.8% | 5 | | Apr 2026 | 22.2K | 9.1% | 2 | 7K | 2.9% | 5 | | May 2026 | 22.2K | 9.5% | 3 | 7K | 3% | 5 | | Jun 2026 | 22.2K | 9.9% | 2 | 5.4K | 2.4% | 5 | | Jul 2026 | 22.2K | 10.3% | 2 | 5.7K | 2.6% | 5 | | Aug 2026 | 27.1K | 11.7% | 2 | 7K | 3% | 5 | | Sep 2026 | 27.1K | 9% | 3 | 7.8K | 2.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Heinz’s and Pacific Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heinz**: Measured on the search term “heinz”. - **Pacific Foods**: Measured on the search terms “pacific foods” and “pacific soup”, summed into one figure. - [Heinz profile](/demand/us/brands/heinz) - [Pacific Foods profile](/demand/us/brands/pacific-foods) - [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heinz or Pacific Foods more popular in search? In September 2026, Heinz had more branded searches than Pacific Foods among soup brands in the United States. Heinz had about 27,100 branded searches, while Pacific Foods had 7,800. Heinz made up 9% of all soup brand searches we track, and Pacific Foods accounted for 2.6%. ## Cite this page Brandwave. "Heinz vs Pacific Foods: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/heinz-vs-pacific-foods This page is also available as HTML at https://gobrandwave.com/demand/us/compare/heinz-vs-pacific-foods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.