--- title: "Health Valley vs Progresso: Which is searched more in the United States?" description: "Is Health Valley or Progresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/health-valley-vs-progresso" publisher: "Brandwave" --- # Health Valley vs Progresso: Which is searched more in the United States? Is Health Valley or Progresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Health Valley and Progresso - **Competitive set**: Soup brands - **Market**: United States - **Month measured**: Sep 2026 - **Health Valley Share of Search**: 0.31% - **Progresso Share of Search**: 11.2% ## Is Health Valley or Progresso more popular in search? - In September 2026, Progresso had more branded searches than Health Valley among soup brands in the United States. Progresso had about 33,700 branded searches, while Health Valley had 930. Progresso made up 11.2% of all soup brand searches we track, and Health Valley accounted for 0.31%. - Progresso was ahead of Health Valley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Health Valley’s share of searches among soup brands in the United States moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 1.7K to 930. - Across the 12 months ending September 2026, Progresso’s share of searches among soup brands in the United States moved from 13.9% to 11.2%, and its estimated monthly branded searches moved from 41.2K to 33.7K. ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Progresso appeared in all five answers. Health Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Progresso was listed before Health Valley in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches. - Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026. ## Month by month | Month | Health Valley estimated searches | Health Valley Share of Search | Health Valley rank | Progresso estimated searches | Progresso Share of Search | Progresso rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 0.57% | 7 | 41.2K | 13.9% | 2 | | Nov 2025 | 1.3K | 0.15% | 7 | 41.2K | 4.6% | 2 | | Dec 2025 | 1.4K | 0.35% | 7 | 41.2K | 10.5% | 2 | | Jan 2026 | 2.2K | 0.66% | 7 | 50.4K | 15.1% | 2 | | Feb 2026 | 2K | 0.82% | 7 | 30.3K | 12.4% | 2 | | Mar 2026 | 1.7K | 0.65% | 7 | 28.8K | 11.1% | 2 | | Apr 2026 | 1.2K | 0.49% | 7 | 20.2K | 8.3% | 3 | | May 2026 | 980 | 0.42% | 7 | 24.7K | 10.6% | 2 | | Jun 2026 | 980 | 0.44% | 7 | 20.2K | 9% | 3 | | Jul 2026 | 850 | 0.39% | 7 | 20.2K | 9.3% | 3 | | Aug 2026 | 930 | 0.4% | 7 | 23.5K | 10.1% | 3 | | Sep 2026 | 930 | 0.31% | 7 | 33.7K | 11.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Health Valley’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Health Valley**: Measured on the search terms “health valley” and “health valley soup”, summed into one figure. - **Progresso**: Measured on the search terms “progresso” and “progresso soup”, summed into one figure. - [Health Valley profile](/demand/us/brands/health-valley) - [Progresso profile](/demand/us/brands/progresso) - [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Health Valley or Progresso more popular in search? In September 2026, Progresso had more branded searches than Health Valley among soup brands in the United States. Progresso had about 33,700 branded searches, while Health Valley had 930. Progresso made up 11.2% of all soup brand searches we track, and Health Valley accounted for 0.31%. ## Cite this page Brandwave. "Health Valley vs Progresso: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/health-valley-vs-progresso This page is also available as HTML at https://gobrandwave.com/demand/us/compare/health-valley-vs-progresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.