--- title: "Haworth vs Herman Miller: Which is searched more in the United States?" description: "Is Haworth or Herman Miller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/haworth-vs-herman-miller" publisher: "Brandwave" --- # Haworth vs Herman Miller: Which is searched more in the United States? Is Haworth or Herman Miller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Office chair brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haworth and Herman Miller - **Competitive set**: Office chair brands - **Market**: United States - **Month measured**: Sep 2026 - **Haworth Share of Search**: 2.8% - **Herman Miller Share of Search**: 37.8% ## Is Haworth or Herman Miller more popular in search? - In September 2026, Herman Miller had more branded searches than Haworth among office chair brands in the United States. Herman Miller had about 90,500 branded searches, while Haworth had 6,600. Herman Miller made up 37.8% of all office chair brand searches we track, and Haworth accounted for 2.8%. - Herman Miller was ahead of Haworth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haworth’s share of searches among office chair brands in the United States moved from 2.7% to 2.8%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Herman Miller’s share of searches among office chair brands in the United States moved from 37.6% to 37.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top office chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Herman Miller appeared in all four answers. Haworth was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Herman Miller was listed before Haworth in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steelcase | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Herman Miller | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Haworth | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sihoo | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Secretlab | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | X-Chair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hbada | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Razer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Humanscale | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Autonomous | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about office chair brands - Asked ChatGPT "Which office chair should I buy?": 1. Branch, 2. Haworth, 3. Steelcase, 4. Herman Miller - Asked ChatGPT "What are the best office chair brands?": 1. Herman Miller, 2. Steelcase, 3. Haworth, 4. Branch, 5. Secretlab, 6. Sihoo - Asked ChatGPT "What is the best office chair for back pain?": 1. Steelcase, 2. Branch, 3. Sihoo, 4. Herman Miller - Searched Google, AI Overview "best office chair": 1. Steelcase, 2. Herman Miller Not named in any answer: X-Chair, Hbada, Razer, Humanscale and Autonomous. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States office chair brands in September 2026? - In September 2026, Herman Miller lost share of searches among office chair brands in the United States, from 38.3% to 37.8%. ## Month by month | Month | Haworth estimated searches | Haworth Share of Search | Haworth rank | Herman Miller estimated searches | Herman Miller Share of Search | Herman Miller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.7% | 6 | 90.5K | 37.6% | 1 | | Nov 2025 | 9.9K | 2.8% | 4 | 110K | 31.6% | 2 | | Dec 2025 | 8.1K | 2.3% | 5 | 110K | 31.8% | 2 | | Jan 2026 | 8.1K | 2.6% | 4 | 110K | 35.6% | 2 | | Feb 2026 | 6.6K | 2.8% | 4 | 90.5K | 38.7% | 1 | | Mar 2026 | 6.6K | 2.5% | 5 | 110K | 42.4% | 1 | | Apr 2026 | 6.6K | 2.8% | 5 | 90.5K | 38.5% | 1 | | May 2026 | 6.6K | 2.6% | 5 | 90.5K | 35.4% | 2 | | Jun 2026 | 6.6K | 2.6% | 4 | 90.5K | 35.5% | 2 | | Jul 2026 | 6.6K | 2.5% | 5 | 110K | 42.1% | 1 | | Aug 2026 | 8.1K | 2.8% | 5 | 110K | 38.3% | 1 | | Sep 2026 | 6.6K | 2.8% | 5 | 90.5K | 37.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Haworth’s and Herman Miller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haworth**: Measured on the search term “haworth chair”. - **Herman Miller**: Measured on the search term “herman miller chair”. - [Haworth profile](/demand/us/brands/haworth) - [Herman Miller profile](/demand/us/brands/herman-miller) - [All office chair brands in the United States](/demand/us/categories/us-office-chair-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haworth or Herman Miller more popular in search? In September 2026, Herman Miller had more branded searches than Haworth among office chair brands in the United States. Herman Miller had about 90,500 branded searches, while Haworth had 6,600. Herman Miller made up 37.8% of all office chair brand searches we track, and Haworth accounted for 2.8%. ## Cite this page Brandwave. "Haworth vs Herman Miller: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/haworth-vs-herman-miller This page is also available as HTML at https://gobrandwave.com/demand/us/compare/haworth-vs-herman-miller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.