--- title: "HawkSoft vs Zywave: Which is searched more in the United States?" description: "Is HawkSoft or Zywave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance agency software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hawksoft-vs-zywave" publisher: "Brandwave" --- # HawkSoft vs Zywave: Which is searched more in the United States? Is HawkSoft or Zywave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance agency software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HawkSoft and Zywave - **Competitive set**: Insurance agency software - **Market**: United States - **Month measured**: Sep 2026 - **HawkSoft Share of Search**: 2.8% - **Zywave Share of Search**: 17.8% ## Is HawkSoft or Zywave more popular in search? - In September 2026, Zywave had more branded searches than HawkSoft among insurance agency software in the United States. Zywave had about 12,100 branded searches, while HawkSoft had 1,940. Zywave made up 17.8% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. - Zywave was ahead of HawkSoft in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in the United States moved from 2.5% to 2.8%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Zywave’s share of searches among insurance agency software in the United States moved from 18.8% to 17.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top insurance agency software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HawkSoft appeared in all five answers. Zywave did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Applied Epic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EZLynx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HawkSoft | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AMS360 | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | QQCatalyst | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | NowCerts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Jenesis | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | AgencyBloc | 8th | 2 of 3 | 2 of 2 | 4 of 5 | | AgencyZoom | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Zywave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insurance agency software - Asked ChatGPT "Which insurance agency management system should I use in the US?": 1. Applied Epic, 2. EZLynx, 3. HawkSoft, 4. AMS360, 5. AgencyBloc - Asked ChatGPT "What are the best insurance agency management systems in the US?": 1. Applied Epic, 2. AMS360, 3. HawkSoft, 4. EZLynx, 5. NowCerts, 6. QQCatalyst, 7. Jenesis, 8. AgencyBloc, 9. AgencyZoom - Asked ChatGPT "What's the best insurance agency management system in the US for a small independent agency?": 1. HawkSoft, 2. EZLynx, 3. NowCerts, 4. AMS360, 5. Applied Epic, 6. QQCatalyst - Searched Google, AI Overview "insurance agency management system": 1. Jenesis, 2. QQCatalyst, 3. HawkSoft, 4. EZLynx, 5. Applied Epic, 6. AMS360, 7. AgencyBloc, 8. NowCerts - Searched Google, AI Overview "insurance agency software": 1. Applied Epic, 2. EZLynx, 3. HawkSoft, 4. AgencyBloc Not named in any answer: Zywave. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States insurance agency software in September 2026? - Estimated monthly branded searches for Zywave in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | HawkSoft estimated searches | HawkSoft Share of Search | HawkSoft rank | Zywave estimated searches | Zywave Share of Search | Zywave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 2.5% | 9 | 14.8K | 18.8% | 3 | | Nov 2025 | 1.6K | 2.5% | 9 | 12.1K | 18.8% | 3 | | Dec 2025 | 1.6K | 2.4% | 9 | 12.1K | 18.1% | 4 | | Jan 2026 | 2.5K | 3.4% | 8 | 14.8K | 20.6% | 2 | | Feb 2026 | 1.9K | 2.9% | 8 | 12.1K | 18.3% | 3 | | Mar 2026 | 2.5K | 3.3% | 8 | 12.1K | 16.2% | 4 | | Apr 2026 | 1.9K | 2.8% | 9 | 12.1K | 17.6% | 4 | | May 2026 | 1.9K | 3% | 8 | 12.1K | 18.8% | 3 | | Jun 2026 | 2.5K | 3.5% | 8 | 12.1K | 17.2% | 3 | | Jul 2026 | 1.6K | 2.6% | 9 | 12.1K | 18.9% | 3 | | Aug 2026 | 1.9K | 2.8% | 9 | 12.1K | 17.6% | 3 | | Sep 2026 | 1.9K | 2.8% | 9 | 12.1K | 17.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HawkSoft’s and Zywave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HawkSoft**: Measured on the search terms “hawksoft” and “hawksoft software”, summed into one figure. - **Zywave**: Measured on the search term “zywave”. - [HawkSoft profile](/demand/us/brands/hawksoft) - [Zywave profile](/demand/us/brands/zywave) - [All insurance agency software in the United States](/demand/us/categories/us-insurance-agency-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HawkSoft or Zywave more popular in search? In September 2026, Zywave had more branded searches than HawkSoft among insurance agency software in the United States. Zywave had about 12,100 branded searches, while HawkSoft had 1,940. Zywave made up 17.8% of all insurance agency software searches we track, and HawkSoft accounted for 2.8%. ## Cite this page Brandwave. "HawkSoft vs Zywave: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hawksoft-vs-zywave This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hawksoft-vs-zywave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.