--- title: "Hawaiian Tropic vs Sun Bum: Which is searched more in the United States?" description: "Is Hawaiian Tropic or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hawaiian-tropic-vs-sun-bum" publisher: "Brandwave" --- # Hawaiian Tropic vs Sun Bum: Which is searched more in the United States? Is Hawaiian Tropic or Sun Bum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hawaiian Tropic and Sun Bum - **Competitive set**: Sunscreen brands - **Market**: United States - **Month measured**: Sep 2026 - **Hawaiian Tropic Share of Search**: 1.6% - **Sun Bum Share of Search**: 6.7% ## Is Hawaiian Tropic or Sun Bum more popular in search? - In September 2026, Sun Bum had more branded searches than Hawaiian Tropic among sunscreen brands in the United States. Sun Bum had about 22,200 branded searches, while Hawaiian Tropic had 5,400. Sun Bum made up 6.7% of all sunscreen brand searches we track, and Hawaiian Tropic accounted for 1.6%. - Sun Bum was ahead of Hawaiian Tropic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hawaiian Tropic’s share of searches among sunscreen brands in the United States moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Sun Bum’s share of searches among sunscreen brands in the United States moved from 6.2% to 6.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hawaiian Tropic nor Sun Bum showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | EltaMD | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Supergoop! | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Neutrogena | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | CeraVe | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Lizard | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Banana Boat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Sun Bum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coppertone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hawaiian Tropic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Australian Gold | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isntree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen should I buy?": 1. Neutrogena, 2. CeraVe, 3. Banana Boat - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. CeraVe, 5. Supergoop!, 6. Blue Lizard - Asked ChatGPT "What is the best sunscreen for your face?": 1. EltaMD, 2. La Roche-Posay, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "sunscreen": named none of the brands we track - Searched Google, AI Overview "sunscreen for face": 1. Supergoop!, 2. EltaMD, 3. Neutrogena Not named in any answer: Beauty of Joseon, Sun Bum, Coppertone, Hawaiian Tropic, Australian Gold, Aveeno and Isntree. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunscreen brands in September 2026? - In September 2026, Hawaiian Tropic lost share of searches among sunscreen brands in the United States, from 2.2% to 1.6%. - In September 2026, Sun Bum lost share of searches among sunscreen brands in the United States, from 7.3% to 6.7%. ## Month by month | Month | Hawaiian Tropic estimated searches | Hawaiian Tropic Share of Search | Hawaiian Tropic rank | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.5% | 11 | 18.1K | 6.2% | 6 | | Nov 2025 | 4.4K | 1.4% | 11 | 18.1K | 5.9% | 6 | | Dec 2025 | 5.4K | 1.9% | 11 | 18.1K | 6.3% | 6 | | Jan 2026 | 8.1K | 2.6% | 10 | 22.2K | 7.3% | 6 | | Feb 2026 | 9.9K | 3% | 10 | 22.2K | 6.7% | 6 | | Mar 2026 | 22.2K | 4% | 10 | 49.5K | 9% | 6 | | Apr 2026 | 18.1K | 3.3% | 10 | 49.5K | 8.9% | 6 | | May 2026 | 27.1K | 3.8% | 10 | 60.5K | 8.4% | 7 | | Jun 2026 | 27.1K | 3.6% | 10 | 74K | 9.7% | 5 | | Jul 2026 | 18.1K | 2.9% | 10 | 49.5K | 8% | 7 | | Aug 2026 | 9.9K | 2.2% | 10 | 33.1K | 7.3% | 8 | | Sep 2026 | 5.4K | 1.6% | 11 | 22.2K | 6.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hawaiian Tropic’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hawaiian Tropic**: Measured on the search term “hawaiian tropic”. - **Sun Bum**: Measured on the search term “sun bum”. - [Hawaiian Tropic profile](/demand/us/brands/hawaiian-tropic) - [Sun Bum profile](/demand/us/brands/sun-bum) - [All sunscreen brands in the United States](/demand/us/categories/us-sunscreen-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hawaiian Tropic or Sun Bum more popular in search? In September 2026, Sun Bum had more branded searches than Hawaiian Tropic among sunscreen brands in the United States. Sun Bum had about 22,200 branded searches, while Hawaiian Tropic had 5,400. Sun Bum made up 6.7% of all sunscreen brand searches we track, and Hawaiian Tropic accounted for 1.6%. ## Cite this page Brandwave. "Hawaiian Tropic vs Sun Bum: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hawaiian-tropic-vs-sun-bum This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hawaiian-tropic-vs-sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.