--- title: "Harney & Sons vs Tazo: Which is searched more in the United States?" description: "Is Harney & Sons or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/harney-and-sons-vs-tazo" publisher: "Brandwave" --- # Harney & Sons vs Tazo: Which is searched more in the United States? Is Harney & Sons or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harney & Sons and Tazo - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Harney & Sons Share of Search**: 29.4% - **Tazo Share of Search**: 7.2% ## Is Harney & Sons or Tazo more popular in search? - In September 2026, Harney & Sons had more branded searches than Tazo among tea brands in the United States. Harney & Sons had about 40,500 branded searches, while Tazo had 9,900. Harney & Sons made up 29.4% of all tea brand searches we track, and Tazo accounted for 7.2%. - Harney & Sons was ahead of Tazo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States moved from 30% to 29.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tazo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%. - In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%. ## Month by month | Month | Harney & Sons estimated searches | Harney & Sons Share of Search | Harney & Sons rank | Tazo estimated searches | Tazo Share of Search | Tazo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 30% | 1 | 14.8K | 7.3% | 6 | | Nov 2025 | 74K | 32.8% | 1 | 14.8K | 6.6% | 6 | | Dec 2025 | 90.5K | 33.8% | 1 | 14.8K | 5.5% | 7 | | Jan 2026 | 74K | 28.3% | 1 | 18.1K | 6.9% | 7 | | Feb 2026 | 60.5K | 31% | 1 | 12.1K | 6.2% | 7 | | Mar 2026 | 49.5K | 29.5% | 1 | 12.1K | 7.2% | 6 | | Apr 2026 | 49.5K | 31% | 1 | 9.9K | 6.2% | 6 | | May 2026 | 49.5K | 33.9% | 1 | 12.1K | 8.3% | 6 | | Jun 2026 | 40.5K | 31.7% | 1 | 9.9K | 7.7% | 6 | | Jul 2026 | 40.5K | 30.3% | 1 | 8.1K | 6.1% | 6 | | Aug 2026 | 49.5K | 32.6% | 1 | 12.1K | 8% | 6 | | Sep 2026 | 40.5K | 29.4% | 1 | 9.9K | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Harney & Sons’ and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harney & Sons**: Measured on the search term “harney and sons”. - **Tazo**: Measured on the search term “tazo tea”. - [Harney & Sons profile](/demand/us/brands/harney-and-sons) - [Tazo profile](/demand/us/brands/tazo) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harney & Sons or Tazo more popular in search? In September 2026, Harney & Sons had more branded searches than Tazo among tea brands in the United States. Harney & Sons had about 40,500 branded searches, while Tazo had 9,900. Harney & Sons made up 29.4% of all tea brand searches we track, and Tazo accounted for 7.2%. ## Cite this page Brandwave. "Harney & Sons vs Tazo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/harney-and-sons-vs-tazo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/harney-and-sons-vs-tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.