---
title: "Halo Top vs Yasso: Which is searched more in United States?"
description: "Which is more popular in search, Halo Top or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/halo-top-vs-yasso"
publisher: "Brandwave"
---

# Halo Top vs Yasso: Which is searched more in United States?

Which is more popular in search, Halo Top or Yasso? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Halo Top and Yasso
- **Competitive set**: Frozen yoghurt brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Halo Top Share of Search**: 12%
- **Yasso Share of Search**: 14.7%

## Which is more popular in search, Halo Top or Yasso?

- In September 2026, Yasso had more branded searches than Halo Top among frozen yoghurt brands in United States. Yasso was estimated to have 33.1K branded searches compared to Halo Top’s 27.1K, and held a 14.7% Share of Search versus Halo Top’s 12%.
- The lead changed hands once in the 12 months ending September 2026: Yasso took it in March 2026.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States moved from 12.5% to 12%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States moved from 10.3% to 14.7%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
- In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.

## Month by month

| Month | Halo Top estimated searches | Halo Top Share of Search | Halo Top rank | Yasso estimated searches | Yasso Share of Search | Yasso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 12.5% | 2 | 22.2K | 10.3% | 3 |
| Nov 2025 | 22.2K | 12.5% | 2 | 18.1K | 10.2% | 3 |
| Dec 2025 | 18.1K | 8.9% | 2 | 18.1K | 8.9% | 3 |
| Jan 2026 | 33.1K | 14.6% | 2 | 27.1K | 11.9% | 3 |
| Feb 2026 | 33.1K | 9.1% | 2 | 27.1K | 7.5% | 3 |
| Mar 2026 | 33.1K | 10.3% | 3 | 40.5K | 12.6% | 2 |
| Apr 2026 | 40.5K | 13.3% | 3 | 60.5K | 19.8% | 2 |
| May 2026 | 33.1K | 9.7% | 3 | 60.5K | 17.7% | 2 |
| Jun 2026 | 40.5K | 11.6% | 3 | 60.5K | 17.4% | 2 |
| Jul 2026 | 40.5K | 12% | 3 | 49.5K | 14.7% | 2 |
| Aug 2026 | 40.5K | 13.9% | 3 | 49.5K | 17% | 2 |
| Sep 2026 | 27.1K | 12% | 3 | 33.1K | 14.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Halo Top’s and Yasso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Halo Top**: Measured on the search term “halo top”.
- **Yasso**: Measured on the search term “yasso”.

- [Halo Top profile](/demand/us/brands/halo-top)
- [Yasso profile](/demand/us/brands/yasso)
- [All frozen yoghurt brands in United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Halo Top or Yasso?

In September 2026, Yasso had more branded searches than Halo Top among frozen yoghurt brands in United States. Yasso was estimated to have 33.1K branded searches compared to Halo Top’s 27.1K, and held a 14.7% Share of Search versus Halo Top’s 12%.

## Cite this page

Brandwave. "Halo Top vs Yasso: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/halo-top-vs-yasso

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/halo-top-vs-yasso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.