--- title: "Halo Top vs TCBY: Which is searched more in the United States?" description: "Is Halo Top or TCBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/halo-top-vs-tcby" publisher: "Brandwave" --- # Halo Top vs TCBY: Which is searched more in the United States? Is Halo Top or TCBY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen yoghurt brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Halo Top and TCBY - **Competitive set**: Frozen yoghurt brands - **Market**: United States - **Month measured**: Sep 2026 - **Halo Top Share of Search**: 5.7% - **TCBY Share of Search**: 19% ## Is Halo Top or TCBY more popular in search? - In September 2026, TCBY had more branded searches than Halo Top among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Halo Top had 27,100. TCBY made up 19% of all frozen yoghurt brand searches we track, and Halo Top accounted for 5.7%. - TCBY was ahead of Halo Top in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Halo Top’s share of searches among frozen yoghurt brands in the United States moved from 6% to 5.7%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, TCBY’s share of searches among frozen yoghurt brands in the United States moved from 16.5% to 19%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top frozen yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, TCBY was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Halo Top did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yasso | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yogurtland | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Pinkberry | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Kemps | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Blue Bunny | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Menchie's | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | TCBY | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Ben & Jerry's | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about frozen yoghurt brands - Asked ChatGPT "Which frozen yoghurt brand should I buy in the US?": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. Pinkberry - Asked ChatGPT "What are the best frozen yoghurt brands in the US?": 1. Yasso, 2. Yogurtland, 3. Pinkberry, 4. Menchie's, 5. Ben & Jerry's, 6. TCBY - Asked ChatGPT "What's the best frozen yoghurt brand in the US for a sweet treat?": 1. Yogurtland, 2. Pinkberry, 3. Menchie's - Searched Google, AI Overview "frozen yoghurt brands": 1. Yasso, 2. Kemps, 3. Blue Bunny, 4. TCBY, 5. Yogurtland, 6. Pinkberry, 7. Menchie's Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States frozen yoghurt brands in September 2026? - In September 2026, TCBY gained share of searches among frozen yoghurt brands in the United States, from 14.8% to 19%. - In September 2026, Halo Top lost share of searches among frozen yoghurt brands in the United States, from 6.6% to 5.7%. ## Month by month | Month | Halo Top estimated searches | Halo Top Share of Search | Halo Top rank | TCBY estimated searches | TCBY Share of Search | TCBY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6% | 4 | 74K | 16.5% | 3 | | Nov 2025 | 22.2K | 6.1% | 4 | 60.5K | 16.5% | 3 | | Dec 2025 | 18.1K | 4.6% | 5 | 60.5K | 15.2% | 3 | | Jan 2026 | 33.1K | 7.4% | 4 | 60.5K | 13.6% | 3 | | Feb 2026 | 33.1K | 5.8% | 4 | 74K | 12.9% | 3 | | Mar 2026 | 33.1K | 5.5% | 5 | 90.5K | 14.9% | 3 | | Apr 2026 | 40.5K | 6.9% | 5 | 90.5K | 15.3% | 3 | | May 2026 | 33.1K | 4.9% | 5 | 135K | 20% | 3 | | Jun 2026 | 40.5K | 5.9% | 5 | 110K | 16% | 3 | | Jul 2026 | 40.5K | 6.4% | 5 | 110K | 17.3% | 3 | | Aug 2026 | 40.5K | 6.6% | 5 | 90.5K | 14.8% | 3 | | Sep 2026 | 27.1K | 5.7% | 5 | 90.5K | 19% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Halo Top’s and TCBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Halo Top**: Measured on the search term “halo top”. - **TCBY**: Measured on the search term “tcby”. - [Halo Top profile](/demand/us/brands/halo-top) - [TCBY profile](/demand/us/brands/tcby) - [All frozen yoghurt brands in the United States](/demand/us/categories/us-frozen-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Halo Top or TCBY more popular in search? In September 2026, TCBY had more branded searches than Halo Top among frozen yoghurt brands in the United States. TCBY had about 90,500 branded searches, while Halo Top had 27,100. TCBY made up 19% of all frozen yoghurt brand searches we track, and Halo Top accounted for 5.7%. ## Cite this page Brandwave. "Halo Top vs TCBY: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/halo-top-vs-tcby This page is also available as HTML at https://gobrandwave.com/demand/us/compare/halo-top-vs-tcby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.