---
title: "Hallmark vs Papyrus: Which is searched more in United States?"
description: "Which is more popular in search, Hallmark or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/hallmark-vs-papyrus"
publisher: "Brandwave"
---

# Hallmark vs Papyrus: Which is searched more in United States?

Which is more popular in search, Hallmark or Papyrus? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hallmark and Papyrus
- **Competitive set**: Greeting cards
- **Market**: United States
- **Month measured**: Sep 2026
- **Hallmark Share of Search**: 15.7%
- **Papyrus Share of Search**: 5.7%

## Which is more popular in search, Hallmark or Papyrus?

- In September 2026, Hallmark had more branded searches than Papyrus among greeting cards in United States. Hallmark was estimated to have 9.9K branded searches compared to Papyrus’ 3.6K, and held a 15.7% Share of Search versus Papyrus’ 5.7%.
- Hallmark was ahead of Papyrus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States moved from 18.6% to 15.7%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Papyrus’ estimated Share of Search among greeting cards in United States moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for United States greeting cards in September 2026?

- Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Month by month

| Month | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank | Papyrus estimated searches | Papyrus Share of Search | Papyrus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 18.6% | 2 | 4.4K | 5.5% | 3 |
| Nov 2025 | 18.1K | 18.6% | 2 | 5.4K | 5.5% | 3 |
| Dec 2025 | 22.2K | 18.6% | 2 | 6.6K | 5.5% | 3 |
| Jan 2026 | 14.8K | 18.8% | 2 | 3.6K | 4.6% | 3 |
| Feb 2026 | 14.8K | 18.8% | 2 | 3.6K | 4.6% | 3 |
| Mar 2026 | 12.1K | 16% | 2 | 2.9K | 3.8% | 3 |
| Apr 2026 | 14.8K | 18.8% | 2 | 3.6K | 4.6% | 3 |
| May 2026 | 14.8K | 15.9% | 2 | 4.4K | 4.7% | 3 |
| Jun 2026 | 12.1K | 15.9% | 2 | 3.6K | 4.7% | 3 |
| Jul 2026 | 9.9K | 15.9% | 2 | 2.9K | 4.7% | 3 |
| Aug 2026 | 9.9K | 15.7% | 2 | 3.6K | 5.7% | 3 |
| Sep 2026 | 9.9K | 15.7% | 2 | 3.6K | 5.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hallmark’s and Papyrus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hallmark**: Measured on the search term “hallmark cards”.
- **Papyrus**: Measured on the search term “papyrus cards”.

- [Hallmark profile](/demand/us/brands/hallmark)
- [Papyrus profile](/demand/us/brands/papyrus)
- [All greeting cards in United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hallmark or Papyrus?

In September 2026, Hallmark had more branded searches than Papyrus among greeting cards in United States. Hallmark was estimated to have 9.9K branded searches compared to Papyrus’ 3.6K, and held a 15.7% Share of Search versus Papyrus’ 5.7%.

## Cite this page

Brandwave. "Hallmark vs Papyrus: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/hallmark-vs-papyrus

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hallmark-vs-papyrus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.