--- title: "Hallmark vs Lovepop: Which is searched more in the United States?" description: "Is Hallmark or Lovepop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/hallmark-vs-lovepop" publisher: "Brandwave" --- # Hallmark vs Lovepop: Which is searched more in the United States? Is Hallmark or Lovepop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Greeting cards set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hallmark and Lovepop - **Competitive set**: Greeting cards - **Market**: United States - **Month measured**: Sep 2026 - **Hallmark Share of Search**: 13.2% - **Lovepop Share of Search**: 13.2% ## Is Hallmark or Lovepop more popular in search? - In September 2026, Hallmark and Lovepop were level in searches among greeting cards in the United States, with an estimated 9.9K branded searches each, at 13.2% of the total each. - Hallmark was ahead of Lovepop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hallmark’s share of searches among greeting cards in the United States moved from 15.4% to 13.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Lovepop’s share of searches among greeting cards in the United States moved from 15.4% to 13.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top greeting cards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hallmark appeared in all four answers. Lovepop was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hallmark was listed before Lovepop in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hallmark | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Papyrus | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | American Greetings | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Minted | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lovepop | 5th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about greeting cards - Asked ChatGPT "Which greeting card should I buy in the US?": 1. Hallmark, 2. Papyrus, 3. American Greetings - Asked ChatGPT "What are the best greeting card brands in the US?": 1. Hallmark, 2. American Greetings, 3. Papyrus, 4. Minted, 5. Lovepop - Asked ChatGPT "What's the best greeting card in the US for a special occasion?": 1. Hallmark, 2. Papyrus, 3. Minted - Searched Google, AI Overview "birthday greeting cards": 1. Hallmark, 2. Lovepop Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States greeting cards in September 2026? - Estimated monthly branded searches for Hallmark in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Lovepop in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Month by month | Month | Hallmark estimated searches | Hallmark Share of Search | Hallmark rank | Lovepop estimated searches | Lovepop Share of Search | Lovepop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 15.4% | 2 | 14.8K | 15.4% | 3 | | Nov 2025 | 18.1K | 15% | 2 | 18.1K | 15% | 3 | | Dec 2025 | 22.2K | 15% | 2 | 22.2K | 15% | 3 | | Jan 2026 | 14.8K | 12.2% | 3 | 40.5K | 33.4% | 2 | | Feb 2026 | 14.8K | 12.3% | 3 | 40.5K | 33.6% | 2 | | Mar 2026 | 12.1K | 13.7% | 2 | 12.1K | 13.7% | 3 | | Apr 2026 | 14.8K | 14.5% | 3 | 22.2K | 21.7% | 2 | | May 2026 | 14.8K | 12.6% | 3 | 22.2K | 18.9% | 2 | | Jun 2026 | 12.1K | 13.5% | 2 | 12.1K | 13.5% | 3 | | Jul 2026 | 9.9K | 13.4% | 2 | 9.9K | 13.4% | 3 | | Aug 2026 | 9.9K | 13.3% | 2 | 9.9K | 13.3% | 3 | | Sep 2026 | 9.9K | 13.2% | 2 | 9.9K | 13.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hallmark’s and Lovepop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hallmark**: Measured on the search term “hallmark cards”. - **Lovepop**: Measured on the search term “lovepop”. - [Hallmark profile](/demand/us/brands/hallmark) - [Lovepop profile](/demand/us/brands/lovepop) - [All greeting cards in the United States](/demand/us/categories/us-greeting-cards): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hallmark or Lovepop more popular in search? In September 2026, Hallmark and Lovepop were level in searches among greeting cards in the United States, with an estimated 9.9K branded searches each, at 13.2% of the total each. ## Cite this page Brandwave. "Hallmark vs Lovepop: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/hallmark-vs-lovepop This page is also available as HTML at https://gobrandwave.com/demand/us/compare/hallmark-vs-lovepop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.