--- title: "Haier vs Miele: Which is searched more in the United States?" description: "Is Haier or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/haier-vs-miele" publisher: "Brandwave" --- # Haier vs Miele: Which is searched more in the United States? Is Haier or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Miele - **Competitive set**: Washing machine brands - **Market**: United States - **Month measured**: Sep 2026 - **Haier Share of Search**: 0.33% - **Miele Share of Search**: 0.62% ## Is Haier or Miele more popular in search? - In September 2026, Miele had more branded searches than Haier among washing machine brands in the United States. Miele had about 3,600 branded searches, while Haier had 1,900. Miele made up 0.62% of all washing machine brand searches we track, and Haier accounted for 0.33%. - Miele was ahead of Haier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in the United States moved from 0.31% to 0.33%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United States moved from 0.59% to 0.62%, and its estimated monthly branded searches held steady at 3.6K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Haier nor Miele showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Electrolux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Whirlpool | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | GE Appliances | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Queen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Maytag | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy?": 1. LG, 2. Electrolux - Asked ChatGPT "What are the most reliable washer brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. Maytag, 5. GE Appliances - Asked ChatGPT "What is the best washer and dryer set?": 1. Electrolux, 2. LG, 3. Speed Queen - Searched Google, AI Overview "washing machine": 1. Samsung - Searched Google, AI Overview "washer and dryer": 1. GE Appliances, 2. Whirlpool, 3. Maytag, 4. LG, 5. Electrolux Not named in any answer: Kenmore, Amana, Midea, Miele, Frigidaire, Bosch and Haier. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Miele fell from 10th to 11th among washing machine brands in the United States. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.31% | 14 | 3.6K | 0.59% | 10 | | Nov 2025 | 1.9K | 0.28% | 14 | 3.6K | 0.54% | 11 | | Dec 2025 | 1.6K | 0.24% | 14 | 3.6K | 0.55% | 11 | | Jan 2026 | 1.9K | 0.29% | 14 | 3.6K | 0.54% | 11 | | Feb 2026 | 1.6K | 0.28% | 14 | 3.6K | 0.63% | 11 | | Mar 2026 | 1.9K | 0.29% | 14 | 4.4K | 0.68% | 10 | | Apr 2026 | 1.9K | 0.3% | 14 | 6.6K | 1% | 10 | | May 2026 | 1.9K | 0.33% | 14 | 5.4K | 0.95% | 10 | | Jun 2026 | 1.9K | 0.34% | 14 | 4.4K | 0.8% | 10 | | Jul 2026 | 1.6K | 0.28% | 14 | 4.4K | 0.77% | 10 | | Aug 2026 | 1.6K | 0.25% | 14 | 4.4K | 0.68% | 10 | | Sep 2026 | 1.9K | 0.33% | 14 | 3.6K | 0.62% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search term “haier washer”. - **Miele**: Measured on the search term “miele washer”. - [Haier profile](/demand/us/brands/haier) - [Miele profile](/demand/us/brands/miele) - [All washing machine brands in the United States](/demand/us/categories/us-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Miele more popular in search? In September 2026, Miele had more branded searches than Haier among washing machine brands in the United States. Miele had about 3,600 branded searches, while Haier had 1,900. Miele made up 0.62% of all washing machine brand searches we track, and Haier accounted for 0.33%. ## Cite this page Brandwave. "Haier vs Miele: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/haier-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/us/compare/haier-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.