--- title: "H Mart vs Uwajimaya: Which is searched more in the United States?" description: "Is H Mart or Uwajimaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/h-mart-vs-uwajimaya" publisher: "Brandwave" --- # H Mart vs Uwajimaya: Which is searched more in the United States? Is H Mart or Uwajimaya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H Mart and Uwajimaya - **Competitive set**: Asian grocery stores - **Market**: United States - **Month measured**: Sep 2026 - **H Mart Share of Search**: 52.6% - **Uwajimaya Share of Search**: 1.4% ## Is H Mart or Uwajimaya more popular in search? - In September 2026, H Mart had more branded searches than Uwajimaya among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Uwajimaya had 40,500. H Mart made up 52.6% of all Asian grocery store searches we track, and Uwajimaya accounted for 1.4%. - H Mart was ahead of Uwajimaya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States moved from 56.4% to 52.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, Uwajimaya’s share of searches among Asian grocery stores in the United States moved from 2.3% to 1.4%, and its estimated monthly branded searches moved from 74K to 40.5K. ## Top Asian grocery stores in ChatGPT and Google AI Overviews In three ChatGPT questions, H Mart was mentioned in two out of three: in two of the three ChatGPT answers. Uwajimaya did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Mitsuwa Marketplace | 1st | 2 of 3 | 2 of 3 | | H Mart | 2nd | 2 of 3 | 2 of 3 | | Weee! | 2nd | 2 of 3 | 2 of 3 | | 99 Ranch Market | 4th | 1 of 3 | 1 of 3 | | Seafood City | 5th | 1 of 3 | 1 of 3 | | Patel Brothers | 6th | 1 of 3 | 1 of 3 | | Zion Market | Not ranked | 0 of 3 | 0 of 3 | | Lotte Plaza Market | Not ranked | 0 of 3 | 0 of 3 | | Uwajimaya | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Asian grocery stores - Asked ChatGPT "What's the best Asian supermarket chain in the US?": 1. H Mart, 2. 99 Ranch Market, 3. Mitsuwa Marketplace, 4. Seafood City, 5. Patel Brothers - Asked ChatGPT "Where's the best place to buy Korean and Japanese groceries?": 1. Mitsuwa Marketplace, 2. Weee! - Asked ChatGPT "Is there a good Asian grocery delivery service?": 1. Weee!, 2. H Mart Not named in any answer: Zion Market, Lotte Plaza Market and Uwajimaya. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States Asian grocery stores in September 2026? - In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%. - Estimated monthly branded searches for Uwajimaya in the United States fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026. ## Month by month | Month | H Mart estimated searches | H Mart Share of Search | H Mart rank | Uwajimaya estimated searches | Uwajimaya Share of Search | Uwajimaya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 56.4% | 1 | 74K | 2.3% | 7 | | Nov 2025 | 2.2M | 61.2% | 1 | 74K | 2% | 7 | | Dec 2025 | 2.2M | 59.5% | 1 | 90.5K | 2.4% | 7 | | Jan 2026 | 2.2M | 62.5% | 1 | 74K | 2.1% | 8 | | Feb 2026 | 1.8M | 59.4% | 1 | 49.5K | 1.6% | 8 | | Mar 2026 | 2.2M | 63.5% | 1 | 49.5K | 1.4% | 8 | | Apr 2026 | 1.5M | 54.9% | 1 | 40.5K | 1.5% | 8 | | May 2026 | 1.5M | 53% | 1 | 40.5K | 1.4% | 8 | | Jun 2026 | 1.5M | 53% | 1 | 40.5K | 1.4% | 8 | | Jul 2026 | 1.5M | 52.4% | 1 | 40.5K | 1.4% | 8 | | Aug 2026 | 1.5M | 50.5% | 1 | 40.5K | 1.4% | 8 | | Sep 2026 | 1.5M | 52.6% | 1 | 40.5K | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using H Mart’s and Uwajimaya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H Mart**: Measured on the search term “h mart”. - **Uwajimaya**: Measured on the search term “uwajimaya”. - [H Mart profile](/demand/us/brands/h-mart) - [Uwajimaya profile](/demand/us/brands/uwajimaya) - [All Asian grocery stores in the United States](/demand/us/categories/us-asian-grocery-stores): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is H Mart or Uwajimaya more popular in search? In September 2026, H Mart had more branded searches than Uwajimaya among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Uwajimaya had 40,500. H Mart made up 52.6% of all Asian grocery store searches we track, and Uwajimaya accounted for 1.4%. ## Cite this page Brandwave. "H Mart vs Uwajimaya: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/h-mart-vs-uwajimaya This page is also available as HTML at https://gobrandwave.com/demand/us/compare/h-mart-vs-uwajimaya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.