---
title: "H Mart vs Seafood City: Which is searched more in the United States?"
description: "Is H Mart or Seafood City more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/h-mart-vs-seafood-city"
publisher: "Brandwave"
---

# H Mart vs Seafood City: Which is searched more in the United States?

Is H Mart or Seafood City more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H Mart and Seafood City
- **Competitive set**: Asian grocery stores
- **Market**: United States
- **Month measured**: Sep 2026
- **H Mart Share of Search**: 52.6%
- **Seafood City Share of Search**: 5.8%

## Is H Mart or Seafood City more popular in search?

- In September 2026, H Mart had more branded searches than Seafood City among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Seafood City had 165,000. H Mart made up 52.6% of all Asian grocery store searches we track, and Seafood City accounted for 5.8%.
- H Mart was ahead of Seafood City in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States moved from 56.4% to 52.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Seafood City’s share of searches among Asian grocery stores in the United States moved from 4.2% to 5.8%, and its estimated monthly branded searches moved from 135K to 165K.

## Top Asian grocery stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, H Mart was mentioned in two out of three: in two of the three ChatGPT answers. Seafood City was mentioned in one out of three: in one of the three ChatGPT answers. H Mart was listed before Seafood City in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Mitsuwa Marketplace | 1st | 2 of 3 | 2 of 3 |
| H Mart | 2nd | 2 of 3 | 2 of 3 |
| Weee! | 2nd | 2 of 3 | 2 of 3 |
| 99 Ranch Market | 4th | 1 of 3 | 1 of 3 |
| Seafood City | 5th | 1 of 3 | 1 of 3 |
| Patel Brothers | 6th | 1 of 3 | 1 of 3 |
| Zion Market | Not ranked | 0 of 3 | 0 of 3 |
| Lotte Plaza Market | Not ranked | 0 of 3 | 0 of 3 |
| Uwajimaya | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Asian grocery stores

- Asked ChatGPT "What's the best Asian supermarket chain in the US?": 1. H Mart, 2. 99 Ranch Market, 3. Mitsuwa Marketplace, 4. Seafood City, 5. Patel Brothers
- Asked ChatGPT "Where's the best place to buy Korean and Japanese groceries?": 1. Mitsuwa Marketplace, 2. Weee!
- Asked ChatGPT "Is there a good Asian grocery delivery service?": 1. Weee!, 2. H Mart

Not named in any answer: Zion Market, Lotte Plaza Market and Uwajimaya.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## How did search popularity change for United States Asian grocery stores in September 2026?

- In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%.
- In September 2026, Seafood City lost share of searches among Asian grocery stores in the United States, from 8.3% to 5.8%.

## Month by month

| Month | H Mart estimated searches | H Mart Share of Search | H Mart rank | Seafood City estimated searches | Seafood City Share of Search | Seafood City rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 56.4% | 1 | 135K | 4.2% | 4 |
| Nov 2025 | 2.2M | 61.2% | 1 | 135K | 3.7% | 4 |
| Dec 2025 | 2.2M | 59.5% | 1 | 165K | 4.4% | 4 |
| Jan 2026 | 2.2M | 62.5% | 1 | 135K | 3.8% | 4 |
| Feb 2026 | 1.8M | 59.4% | 1 | 110K | 3.6% | 5 |
| Mar 2026 | 2.2M | 63.5% | 1 | 135K | 3.8% | 4 |
| Apr 2026 | 1.5M | 54.9% | 1 | 135K | 4.9% | 3 |
| May 2026 | 1.5M | 53% | 1 | 135K | 4.8% | 3 |
| Jun 2026 | 1.5M | 53% | 1 | 135K | 4.8% | 3 |
| Jul 2026 | 1.5M | 52.4% | 1 | 165K | 5.8% | 3 |
| Aug 2026 | 1.5M | 50.5% | 1 | 246K | 8.3% | 3 |
| Sep 2026 | 1.5M | 52.6% | 1 | 165K | 5.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using H Mart’s and Seafood City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H Mart**: Measured on the search term “h mart”.
- **Seafood City**: Measured on the search term “seafood city supermarket”.

- [H Mart profile](/demand/us/brands/h-mart)
- [Seafood City profile](/demand/us/brands/seafood-city)
- [All Asian grocery stores in the United States](/demand/us/categories/us-asian-grocery-stores): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is H Mart or Seafood City more popular in search?

In September 2026, H Mart had more branded searches than Seafood City among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Seafood City had 165,000. H Mart made up 52.6% of all Asian grocery store searches we track, and Seafood City accounted for 5.8%.

## Cite this page

Brandwave. "H Mart vs Seafood City: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/h-mart-vs-seafood-city

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/h-mart-vs-seafood-city. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
