---
title: "H Mart vs Lotte Plaza Market: Which is searched more in the United States?"
description: "Is H Mart or Lotte Plaza Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/h-mart-vs-lotte-plaza"
publisher: "Brandwave"
---

# H Mart vs Lotte Plaza Market: Which is searched more in the United States?

Is H Mart or Lotte Plaza Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian grocery stores set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: H Mart and Lotte Plaza Market
- **Competitive set**: Asian grocery stores
- **Market**: United States
- **Month measured**: Sep 2026
- **H Mart Share of Search**: 52.6%
- **Lotte Plaza Market Share of Search**: 1.4%

## Is H Mart or Lotte Plaza Market more popular in search?

- In September 2026, H Mart had more branded searches than Lotte Plaza Market among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Lotte Plaza Market had 40,500. H Mart made up 52.6% of all Asian grocery store searches we track, and Lotte Plaza Market accounted for 1.4%.
- H Mart was ahead of Lotte Plaza Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States moved from 56.4% to 52.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Lotte Plaza Market’s share of searches among Asian grocery stores in the United States moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## Top Asian grocery stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, H Mart was mentioned in two out of three: in two of the three ChatGPT answers. Lotte Plaza Market did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Mitsuwa Marketplace | 1st | 2 of 3 | 2 of 3 |
| H Mart | 2nd | 2 of 3 | 2 of 3 |
| Weee! | 2nd | 2 of 3 | 2 of 3 |
| 99 Ranch Market | 4th | 1 of 3 | 1 of 3 |
| Seafood City | 5th | 1 of 3 | 1 of 3 |
| Patel Brothers | 6th | 1 of 3 | 1 of 3 |
| Zion Market | Not ranked | 0 of 3 | 0 of 3 |
| Lotte Plaza Market | Not ranked | 0 of 3 | 0 of 3 |
| Uwajimaya | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Asian grocery stores

- Asked ChatGPT "What's the best Asian supermarket chain in the US?": 1. H Mart, 2. 99 Ranch Market, 3. Mitsuwa Marketplace, 4. Seafood City, 5. Patel Brothers
- Asked ChatGPT "Where's the best place to buy Korean and Japanese groceries?": 1. Mitsuwa Marketplace, 2. Weee!
- Asked ChatGPT "Is there a good Asian grocery delivery service?": 1. Weee!, 2. H Mart

Not named in any answer: Zion Market, Lotte Plaza Market and Uwajimaya.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## How did search popularity change for United States Asian grocery stores in September 2026?

- In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%.
- Estimated monthly branded searches for Lotte Plaza Market in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

## Month by month

| Month | H Mart estimated searches | H Mart Share of Search | H Mart rank | Lotte Plaza Market estimated searches | Lotte Plaza Market Share of Search | Lotte Plaza Market rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 56.4% | 1 | 49.5K | 1.5% | 8 |
| Nov 2025 | 2.2M | 61.2% | 1 | 49.5K | 1.4% | 8 |
| Dec 2025 | 2.2M | 59.5% | 1 | 60.5K | 1.6% | 8 |
| Jan 2026 | 2.2M | 62.5% | 1 | 90.5K | 2.5% | 6 |
| Feb 2026 | 1.8M | 59.4% | 1 | 110K | 3.6% | 4 |
| Mar 2026 | 2.2M | 63.5% | 1 | 110K | 3.1% | 5 |
| Apr 2026 | 1.5M | 54.9% | 1 | 90.5K | 3.3% | 6 |
| May 2026 | 1.5M | 53% | 1 | 40.5K | 1.4% | 7 |
| Jun 2026 | 1.5M | 53% | 1 | 40.5K | 1.4% | 7 |
| Jul 2026 | 1.5M | 52.4% | 1 | 40.5K | 1.4% | 7 |
| Aug 2026 | 1.5M | 50.5% | 1 | 40.5K | 1.4% | 7 |
| Sep 2026 | 1.5M | 52.6% | 1 | 40.5K | 1.4% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using H Mart’s and Lotte Plaza Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **H Mart**: Measured on the search term “h mart”.
- **Lotte Plaza Market**: Measured on the search term “lotte plaza”.

- [H Mart profile](/demand/us/brands/h-mart)
- [Lotte Plaza Market profile](/demand/us/brands/lotte-plaza)
- [All Asian grocery stores in the United States](/demand/us/categories/us-asian-grocery-stores): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is H Mart or Lotte Plaza Market more popular in search?

In September 2026, H Mart had more branded searches than Lotte Plaza Market among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Lotte Plaza Market had 40,500. H Mart made up 52.6% of all Asian grocery store searches we track, and Lotte Plaza Market accounted for 1.4%.

## Cite this page

Brandwave. "H Mart vs Lotte Plaza Market: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/h-mart-vs-lotte-plaza

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/h-mart-vs-lotte-plaza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
