--- title: "Gusto vs Patriot Software: Which is searched more in the United States?" description: "Is Gusto or Patriot Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gusto-vs-patriot-software" publisher: "Brandwave" --- # Gusto vs Patriot Software: Which is searched more in the United States? Is Gusto or Patriot Software more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR and payroll software for small and midsize businesses set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gusto and Patriot Software - **Competitive set**: HR and payroll software for small and midsize businesses - **Market**: United States - **Month measured**: Sep 2026 - **Gusto Share of Search**: 11.8% - **Patriot Software Share of Search**: 8.3% ## Is Gusto or Patriot Software more popular in search? - In September 2026, Gusto had more branded searches than Patriot Software among HR and payroll software for small and midsize businesses in the United States. Gusto had about 39,900 branded searches, while Patriot Software had 28,000. Gusto made up 11.8% of all HR and payroll software for small and midsize business searches we track, and Patriot Software accounted for 8.3%. - Gusto was ahead of Patriot Software in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gusto’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 13.7% to 11.8%, and its estimated monthly branded searches moved from 48.8K to 39.9K. - Across the 12 months ending September 2026, Patriot Software’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 6% to 8.3%, and its estimated monthly branded searches moved from 21.4K to 28K. ## How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026? - In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches. - In September 2026, Gusto lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 13.2% to 11.8%. ## Month by month | Month | Gusto estimated searches | Gusto Share of Search | Gusto rank | Patriot Software estimated searches | Patriot Software Share of Search | Patriot Software rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 48.8K | 13.7% | 2 | 21.4K | 6% | 6 | | Nov 2025 | 47.1K | 14.1% | 2 | 17.5K | 5.2% | 6 | | Dec 2025 | 49.7K | 12.6% | 2 | 24.7K | 6.3% | 5 | | Jan 2026 | 69.2K | 16% | 2 | 30.2K | 7% | 4 | | Feb 2026 | 64.7K | 17.7% | 2 | 24.7K | 6.8% | 4 | | Mar 2026 | 71K | 18.1% | 2 | 28K | 7.2% | 4 | | Apr 2026 | 67.8K | 18% | 2 | 28K | 7.4% | 4 | | May 2026 | 61.4K | 16.9% | 2 | 26.2K | 7.2% | 4 | | Jun 2026 | 59.5K | 16.2% | 2 | 24.7K | 6.7% | 4 | | Jul 2026 | 50.1K | 14% | 2 | 24.7K | 6.9% | 4 | | Aug 2026 | 46.4K | 13.2% | 2 | 22.9K | 6.5% | 5 | | Sep 2026 | 39.9K | 11.8% | 2 | 28K | 8.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gusto’s and Patriot Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gusto**: Measured on the search terms “gusto accounting software”, “gusto app”, “gusto benefits”, “gusto company”, “gusto contractor”, “gusto embedded payroll”, “gusto for payroll”, “gusto hr”, “gusto hr software”, “gusto international contractors”, “gusto pay”, “gusto paycheck”, “gusto payment”, “gusto payroll”, “gusto payroll app”, “gusto payroll company”, “gusto payroll processing”, “gusto payroll provider”, “gusto payroll services”, “gusto payroll software”, “gusto payroll solutions”, “gusto payroll system”, “gusto platform”, “gusto software”, “gusto time clock”, “gusto time tracking”, “gusto timetracking” and “gusto zen payroll”, summed into one figure. - **Patriot Software**: Measured on the search terms “patriot payroll” and “patriot software”, summed into one figure. - [Gusto profile](/demand/us/brands/gusto) - [Patriot Software profile](/demand/us/brands/patriot-software) - [All HR and payroll software for small and midsize businesses in the United States](/demand/us/categories/us-smb-hr-and-payroll-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gusto or Patriot Software more popular in search? In September 2026, Gusto had more branded searches than Patriot Software among HR and payroll software for small and midsize businesses in the United States. Gusto had about 39,900 branded searches, while Patriot Software had 28,000. Gusto made up 11.8% of all HR and payroll software for small and midsize business searches we track, and Patriot Software accounted for 8.3%. ## Cite this page Brandwave. "Gusto vs Patriot Software: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gusto-vs-patriot-software This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gusto-vs-patriot-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.