--- title: "Gucci vs Smith: Which is searched more in the United States?" description: "Is Gucci or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gucci-vs-smith-optics" publisher: "Brandwave" --- # Gucci vs Smith: Which is searched more in the United States? Is Gucci or Smith more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gucci and Smith - **Competitive set**: Sunglasses brands - **Market**: United States - **Month measured**: Sep 2026 - **Gucci Share of Search**: 3.6% - **Smith Share of Search**: 1.6% ## Is Gucci or Smith more popular in search? - In September 2026, Gucci had more branded searches than Smith among sunglasses brands in the United States. Gucci had about 49,500 branded searches, while Smith had 22,200. Gucci made up 3.6% of all sunglasses brand searches we track, and Smith accounted for 1.6%. - Gucci was ahead of Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands in the United States moved from 3.8% to 3.6%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Smith’s share of searches among sunglasses brands in the United States moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smith was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gucci did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oakley | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Costa | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ray-Ban | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Persol | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Oliver Peoples | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Goodr | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Warby Parker | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Smith | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pit Viper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knockaround | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Le Specs | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses should I buy?": 1. Ray-Ban, 2. Oakley, 3. Le Specs - Asked ChatGPT "What are the best sunglasses brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oliver Peoples, 5. Oakley, 6. Costa, 7. Warby Parker, 8. Goodr, 9. Prada - Asked ChatGPT "What are the best polarized sunglasses?": 1. Maui Jim, 2. Oakley, 3. Costa, 4. Goodr, 5. Smith - Searched Google, AI Overview "sunglasses": 1. Oakley, 2. Ray-Ban - Searched Google, AI Overview "polarized sunglasses": 1. Costa, 2. Ray-Ban Not named in any answer: Quay, Gucci, Pit Viper and Knockaround. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sunglasses brands in September 2026? - Estimated monthly branded searches for Smith in the United States rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026. ## Month by month | Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Smith estimated searches | Smith Share of Search | Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 3.8% | 8 | 14.8K | 1.1% | 13 | | Nov 2025 | 49.5K | 2.9% | 8 | 14.8K | 0.87% | 13 | | Dec 2025 | 49.5K | 2.9% | 9 | 14.8K | 0.88% | 12 | | Jan 2026 | 49.5K | 4.1% | 8 | 14.8K | 1.2% | 12 | | Feb 2026 | 49.5K | 3.9% | 8 | 14.8K | 1.2% | 12 | | Mar 2026 | 60.5K | 3.5% | 8 | 22.2K | 1.3% | 11 | | Apr 2026 | 60.5K | 3.4% | 8 | 22.2K | 1.3% | 12 | | May 2026 | 74K | 3.5% | 8 | 27.1K | 1.3% | 13 | | Jun 2026 | 74K | 3.3% | 9 | 27.1K | 1.2% | 13 | | Jul 2026 | 74K | 3.8% | 8 | 27.1K | 1.4% | 11 | | Aug 2026 | 60.5K | 3.6% | 8 | 27.1K | 1.6% | 11 | | Sep 2026 | 49.5K | 3.6% | 8 | 22.2K | 1.6% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Gucci’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gucci**: Measured on the search term “gucci sunglasses”. - **Smith**: Measured on the search term “smith sunglasses”. - [Gucci profile](/demand/us/brands/gucci) - [Smith profile](/demand/us/brands/smith-optics) - [All sunglasses brands in the United States](/demand/us/categories/us-sunglasses-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gucci or Smith more popular in search? In September 2026, Gucci had more branded searches than Smith among sunglasses brands in the United States. Gucci had about 49,500 branded searches, while Smith had 22,200. Gucci made up 3.6% of all sunglasses brand searches we track, and Smith accounted for 1.6%. ## Cite this page Brandwave. "Gucci vs Smith: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gucci-vs-smith-optics This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gucci-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.