--- title: "Grown Brilliance vs Rare Carat: Which is searched more in the United States?" description: "Is Grown Brilliance or Rare Carat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/grown-brilliance-vs-rare-carat" publisher: "Brandwave" --- # Grown Brilliance vs Rare Carat: Which is searched more in the United States? Is Grown Brilliance or Rare Carat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab-grown diamond jewelers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grown Brilliance and Rare Carat - **Competitive set**: Lab-grown diamond jewelers - **Market**: United States - **Month measured**: Sep 2026 - **Grown Brilliance Share of Search**: 3.6% - **Rare Carat Share of Search**: 17% ## Is Grown Brilliance or Rare Carat more popular in search? - In September 2026, Rare Carat had more branded searches than Grown Brilliance among lab-grown diamond jewelers in the United States. Rare Carat had about 90,500 branded searches, while Grown Brilliance had 19,100. Rare Carat made up 17% of all lab-grown diamond jeweler searches we track, and Grown Brilliance accounted for 3.6%. - Rare Carat was ahead of Grown Brilliance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grown Brilliance’s share of searches among lab-grown diamond jewelers in the United States moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 23.2K to 19.1K. - Across the 12 months ending September 2026, Rare Carat’s share of searches among lab-grown diamond jewelers in the United States moved from 13.9% to 17%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top lab-grown diamond jewelers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rare Carat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Grown Brilliance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Grown Brilliance and Rare Carat were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brilliant Earth | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ritani | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rare Carat | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Blue Nile | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | With Clarity | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Grown Brilliance | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | VRAI | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Origin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank Darling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keyzar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ada Diamonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kimaï | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lab-grown diamond jewelers - Asked ChatGPT "Which lab-grown diamond jeweler should I buy from in the US?": 1. Ritani, 2. Rare Carat, 3. Blue Nile, 4. Brilliant Earth - Asked ChatGPT "What are the best lab-grown diamond jewelers in the US?": 1. Brilliant Earth, 2. Ritani, 3. Blue Nile, 4. Grown Brilliance, 5. VRAI, 6. With Clarity, 7. Rare Carat - Asked ChatGPT "What's the best lab-grown diamond jeweler in the US for an engagement ring?": 1. Rare Carat, 2. Brilliant Earth, 3. Blue Nile, 4. Clean Origin, 5. Ritani - Searched Google, AI Overview "lab grown diamonds": 1. Brilliant Earth, 2. Grown Brilliance, 3. With Clarity - Searched Google, AI Overview "lab grown diamond engagement rings": 1. With Clarity, 2. Brilliant Earth Not named in any answer: Frank Darling, Keyzar, Ada Diamonds and Kimaï. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States lab-grown diamond jewelers in September 2026? - In September 2026, Rare Carat gained share of searches among lab-grown diamond jewelers in the United States, from 16.5% to 17%. - Estimated monthly branded searches for Grown Brilliance in the United States fell 17.7% over 12 measured months, from 23.2K to 19.1K in September 2026. ## Month by month | Month | Grown Brilliance estimated searches | Grown Brilliance Share of Search | Grown Brilliance rank | Rare Carat estimated searches | Rare Carat Share of Search | Rare Carat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.2K | 4.4% | 5 | 74K | 13.9% | 2 | | Nov 2025 | 34.1K | 5.1% | 4 | 90.5K | 13.4% | 2 | | Dec 2025 | 34K | 5% | 4 | 90.5K | 13.3% | 3 | | Jan 2026 | 34.7K | 5.2% | 4 | 90.5K | 13.7% | 2 | | Feb 2026 | 28.7K | 4.7% | 5 | 74K | 12.1% | 3 | | Mar 2026 | 23.5K | 3.6% | 6 | 74K | 11.3% | 3 | | Apr 2026 | 23.5K | 4% | 6 | 74K | 12.5% | 3 | | May 2026 | 23.5K | 3.7% | 6 | 74K | 11.6% | 2 | | Jun 2026 | 19.1K | 3.4% | 5 | 74K | 13.1% | 2 | | Jul 2026 | 19.4K | 3.3% | 5 | 74K | 12.7% | 2 | | Aug 2026 | 19.4K | 3.5% | 5 | 90.5K | 16.5% | 2 | | Sep 2026 | 19.1K | 3.6% | 5 | 90.5K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Grown Brilliance’s and Rare Carat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grown Brilliance**: Measured on the search terms “grown brilliance” and “grownbrilliance”, summed into one figure. - **Rare Carat**: Measured on the search term “rare carat”. - [Grown Brilliance profile](/demand/us/brands/grown-brilliance) - [Rare Carat profile](/demand/us/brands/rare-carat) - [All lab-grown diamond jewelers in the United States](/demand/us/categories/us-lab-grown-diamond-jewelers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grown Brilliance or Rare Carat more popular in search? In September 2026, Rare Carat had more branded searches than Grown Brilliance among lab-grown diamond jewelers in the United States. Rare Carat had about 90,500 branded searches, while Grown Brilliance had 19,100. Rare Carat made up 17% of all lab-grown diamond jeweler searches we track, and Grown Brilliance accounted for 3.6%. ## Cite this page Brandwave. "Grown Brilliance vs Rare Carat: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/grown-brilliance-vs-rare-carat This page is also available as HTML at https://gobrandwave.com/demand/us/compare/grown-brilliance-vs-rare-carat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.