--- title: "Great Wolf Lodge vs Schlitterbahn: Which is searched more in the United States?" description: "Is Great Wolf Lodge or Schlitterbahn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water parks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/great-wolf-lodge-vs-schlitterbahn" publisher: "Brandwave" --- # Great Wolf Lodge vs Schlitterbahn: Which is searched more in the United States? Is Great Wolf Lodge or Schlitterbahn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water parks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Great Wolf Lodge and Schlitterbahn - **Competitive set**: Water parks - **Market**: United States - **Month measured**: Sep 2026 - **Great Wolf Lodge Share of Search**: 74% - **Schlitterbahn Share of Search**: 5.5% ## Is Great Wolf Lodge or Schlitterbahn more popular in search? - In September 2026, Great Wolf Lodge had more branded searches than Schlitterbahn among water parks in the United States. Great Wolf Lodge had about 1 million branded searches, while Schlitterbahn had 74,000. Great Wolf Lodge made up 74% of all water park searches we track, and Schlitterbahn accounted for 5.5%. - Great Wolf Lodge was ahead of Schlitterbahn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States moved from 78.4% to 74%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Schlitterbahn’s share of searches among water parks in the United States moved from 2.6% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 74K. ## Top water parks in ChatGPT and Google AI Overviews In three ChatGPT questions, Great Wolf Lodge and Schlitterbahn were each mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Great Wolf Lodge | 1 of 3 | 1 of 3 | | Kalahari Resorts | 2 of 3 | 2 of 3 | | Hurricane Harbor | 0 of 3 | 0 of 3 | | Schlitterbahn | 1 of 3 | 1 of 3 | | Noah's Ark Water Park | 0 of 3 | 0 of 3 | ## Every AI answer about water parks - Asked ChatGPT "What's the best water park in the US?": 1. Schlitterbahn - Asked ChatGPT "Which indoor water park resort is best for families?": 1. Great Wolf Lodge, 2. Kalahari Resorts - Asked ChatGPT "What are the best water parks near me?": 1. Kalahari Resorts Not named in any answer: Hurricane Harbor and Noah's Ark Water Park. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States water parks in September 2026? - In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%. - In September 2026, Schlitterbahn lost share of searches among water parks in the United States, from 8.2% to 5.5%. ## Month by month | Month | Great Wolf Lodge estimated searches | Great Wolf Lodge Share of Search | Great Wolf Lodge rank | Schlitterbahn estimated searches | Schlitterbahn Share of Search | Schlitterbahn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 78.4% | 1 | 33.1K | 2.6% | 4 | | Nov 2025 | 1.2M | 79.2% | 1 | 27.1K | 1.8% | 4 | | Dec 2025 | 1.5M | 82.7% | 1 | 27.1K | 1.5% | 3 | | Jan 2026 | 1.8M | 83.2% | 1 | 33.1K | 1.5% | 3 | | Feb 2026 | 1.8M | 84.4% | 1 | 49.5K | 2.3% | 3 | | Mar 2026 | 1.8M | 76.6% | 1 | 90.5K | 3.8% | 3 | | Apr 2026 | 1.2M | 72% | 1 | 110K | 6.5% | 3 | | May 2026 | 1.2M | 59.6% | 1 | 246K | 12% | 4 | | Jun 2026 | 1.5M | 55.2% | 1 | 301K | 11.1% | 4 | | Jul 2026 | 1.5M | 52.6% | 1 | 301K | 10.6% | 4 | | Aug 2026 | 1.2M | 60.3% | 1 | 165K | 8.2% | 4 | | Sep 2026 | 1M | 74% | 1 | 74K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Great Wolf Lodge’s and Schlitterbahn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Great Wolf Lodge**: Measured on the search term “great wolf lodge”. - **Schlitterbahn**: Measured on the search term “schlitterbahn”. - [Great Wolf Lodge profile](/demand/us/brands/great-wolf-lodge) - [Schlitterbahn profile](/demand/us/brands/schlitterbahn) - [All water parks in the United States](/demand/us/categories/us-water-parks): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Great Wolf Lodge or Schlitterbahn more popular in search? In September 2026, Great Wolf Lodge had more branded searches than Schlitterbahn among water parks in the United States. Great Wolf Lodge had about 1 million branded searches, while Schlitterbahn had 74,000. Great Wolf Lodge made up 74% of all water park searches we track, and Schlitterbahn accounted for 5.5%. ## Cite this page Brandwave. "Great Wolf Lodge vs Schlitterbahn: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/great-wolf-lodge-vs-schlitterbahn This page is also available as HTML at https://gobrandwave.com/demand/us/compare/great-wolf-lodge-vs-schlitterbahn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.