--- title: "GovPilot vs ServiceNow: Which is searched more in the United States?" description: "Is GovPilot or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/govpilot-vs-servicenow" publisher: "Brandwave" --- # GovPilot vs ServiceNow: Which is searched more in the United States? Is GovPilot or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GovPilot and ServiceNow - **Competitive set**: Government CRM platforms - **Market**: United States - **Month measured**: Sep 2026 - **GovPilot Share of Search**: 1.7% - **ServiceNow Share of Search**: 0.03% ## Is GovPilot or ServiceNow more popular in search? - In September 2026, GovPilot had more branded searches than ServiceNow among government CRM platforms in the United States. GovPilot had about 1,300 branded searches, while ServiceNow had 20. GovPilot made up 1.7% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. - GovPilot was ahead of ServiceNow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GovPilot’s share of searches among government CRM platforms in the United States moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, ServiceNow’s share of searches among government CRM platforms in the United States moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 30 to 20. ## Top government CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. GovPilot was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ServiceNow was listed before GovPilot in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Dynamics 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Granicus | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceNow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GovPilot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tyler Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Accela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CivicPlus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about government CRM platforms - Asked ChatGPT "Which government CRM should I use in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. Granicus, 4. ServiceNow - Asked ChatGPT "What are the best government CRMs in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. ServiceNow, 4. Granicus, 5. GovPilot - Asked ChatGPT "What's the best government CRM in the US for a council team?": 1. Salesforce, 2. Granicus, 3. Microsoft Dynamics 365 - Searched Google, AI Overview "government crm": 1. Salesforce - Searched Google, AI Overview "government crm software": 1. Salesforce, 2. Microsoft Dynamics 365 Not named in any answer: Tyler Technologies, Accela and CivicPlus. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States government CRM platforms in September 2026? - Estimated monthly branded searches for GovPilot in the United States rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | GovPilot estimated searches | GovPilot Share of Search | GovPilot rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.4% | 5 | 30 | 0.04% | 7 | | Nov 2025 | 880 | 1.5% | 5 | 30 | 0.05% | 7 | | Dec 2025 | 880 | 1.2% | 5 | 30 | 0.04% | 7 | | Jan 2026 | 1.3K | 1.8% | 5 | 30 | 0.04% | 7 | | Feb 2026 | 1.3K | 1.9% | 5 | 30 | 0.04% | 7 | | Mar 2026 | 1.3K | 1.6% | 5 | 40 | 0.05% | 7 | | Apr 2026 | 1.3K | 1.7% | 5 | 30 | 0.04% | 7 | | May 2026 | 1.6K | 2.3% | 5 | 20 | 0.03% | 7 | | Jun 2026 | 1.6K | 2.2% | 5 | 30 | 0.04% | 7 | | Jul 2026 | 1K | 1.4% | 5 | 20 | 0.03% | 7 | | Aug 2026 | 1.3K | 1.8% | 5 | 10 | 0.01% | 8 | | Sep 2026 | 1.3K | 1.7% | 5 | 20 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using GovPilot’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GovPilot**: Measured on the search term “govpilot”. - **ServiceNow**: Measured on the search term “servicenow public sector”. - [GovPilot profile](/demand/us/brands/govpilot) - [ServiceNow profile](/demand/us/brands/servicenow) - [All government CRM platforms in the United States](/demand/us/categories/us-government-crm-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GovPilot or ServiceNow more popular in search? In September 2026, GovPilot had more branded searches than ServiceNow among government CRM platforms in the United States. GovPilot had about 1,300 branded searches, while ServiceNow had 20. GovPilot made up 1.7% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. ## Cite this page Brandwave. "GovPilot vs ServiceNow: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/govpilot-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/us/compare/govpilot-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.