--- title: "Gourmia vs Instant: Which is searched more in the United States?" description: "Is Gourmia or Instant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gourmia-vs-instant-pot" publisher: "Brandwave" --- # Gourmia vs Instant: Which is searched more in the United States? Is Gourmia or Instant more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gourmia and Instant - **Competitive set**: Air fryer brands - **Market**: United States - **Month measured**: Sep 2026 - **Gourmia Share of Search**: 12% - **Instant Share of Search**: 3.1% ## Is Gourmia or Instant more popular in search? - In September 2026, Gourmia had more branded searches than Instant among air fryer brands in the United States. Gourmia had about 60,500 branded searches, while Instant had 15,800. Gourmia made up 12% of all air fryer brand searches we track, and Instant accounted for 3.1%. - Gourmia was ahead of Instant in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gourmia’s share of searches among air fryer brands in the United States moved from 15.5% to 12%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States moved from 4% to 3.1%, and its estimated monthly branded searches moved from 19.1K to 15.8K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Instant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gourmia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Instant | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | COSORI | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Breville | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Beautiful | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Philips | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gourmia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuisinart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PowerXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chefman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bella | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kalorik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Typhur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy?": 1. Instant, 2. Ninja, 3. COSORI - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Breville - Asked ChatGPT "What is the best air fryer for a family?": 1. Ninja, 2. COSORI - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Beautiful - Searched Google, AI Overview "best air fryer": 1. Instant, 2. COSORI, 3. Ninja, 4. Beautiful, 5. Breville Not named in any answer: Gourmia, Cuisinart, PowerXL, Chefman, Bella, Dash, Kalorik and Typhur. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States air fryer brands in September 2026? - In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches. - In September 2026, Instant rose from 8th to 7th among air fryer brands in the United States. ## Month by month | Month | Gourmia estimated searches | Gourmia Share of Search | Gourmia rank | Instant estimated searches | Instant Share of Search | Instant rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 15.5% | 2 | 19.1K | 4% | 7 | | Nov 2025 | 110K | 14.6% | 2 | 23.5K | 3.1% | 8 | | Dec 2025 | 110K | 14.3% | 2 | 23.5K | 3.1% | 8 | | Jan 2026 | 74K | 10.8% | 2 | 23.5K | 3.4% | 7 | | Feb 2026 | 60.5K | 12.5% | 2 | 15.7K | 3.2% | 7 | | Mar 2026 | 60.5K | 11.8% | 3 | 15.7K | 3.1% | 7 | | Apr 2026 | 49.5K | 9.7% | 2 | 13K | 2.5% | 7 | | May 2026 | 60.5K | 12.4% | 2 | 15.7K | 3.2% | 7 | | Jun 2026 | 60.5K | 11% | 2 | 19.1K | 3.5% | 7 | | Jul 2026 | 60.5K | 12% | 2 | 15.8K | 3.1% | 7 | | Aug 2026 | 60.5K | 11.5% | 3 | 15.8K | 3% | 8 | | Sep 2026 | 60.5K | 12% | 2 | 15.8K | 3.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Gourmia’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gourmia**: Measured on the search term “gourmia air fryer”. - **Instant**: Measured on the search terms “instant pot air fryer” and “instant vortex”, summed into one figure. - [Gourmia profile](/demand/us/brands/gourmia) - [Instant profile](/demand/us/brands/instant-pot) - [All air fryer brands in the United States](/demand/us/categories/us-air-fryer-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gourmia or Instant more popular in search? In September 2026, Gourmia had more branded searches than Instant among air fryer brands in the United States. Gourmia had about 60,500 branded searches, while Instant had 15,800. Gourmia made up 12% of all air fryer brand searches we track, and Instant accounted for 3.1%. ## Cite this page Brandwave. "Gourmia vs Instant: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gourmia-vs-instant-pot This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gourmia-vs-instant-pot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.