--- title: "Gold's Gym vs Planet Fitness: Which is searched more in United States?" description: "Which is more popular in search, Gold's Gym or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gold-s-gym-vs-planet-fitness" publisher: "Brandwave" --- # Gold's Gym vs Planet Fitness: Which is searched more in United States? Which is more popular in search, Gold's Gym or Planet Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Fitness chains set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gold's Gym and Planet Fitness - **Competitive set**: Fitness chains - **Market**: United States - **Month measured**: Sep 2026 - **Gold's Gym Share of Search**: 3% - **Planet Fitness Share of Search**: 85.5% ## Which is more popular in search, Gold's Gym or Planet Fitness? - In September 2026, Planet Fitness had more branded searches than Gold's Gym among fitness chains in United States. Planet Fitness was estimated to have 9.1M branded searches compared to Gold's Gym’s 316K, and held an 85.5% Share of Search versus Gold's Gym’s 3%. - Planet Fitness was ahead of Gold's Gym in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States moved from 4.3% to 3%, and its estimated monthly branded searches moved from 465K to 316K. - Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States moved from 84.3% to 85.5%, and its estimated monthly branded searches held steady at 9.1M. ## How did search popularity change for United States fitness chains in September 2026? - In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%. - Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026. ## Month by month | Month | Gold's Gym estimated searches | Gold's Gym Share of Search | Gold's Gym rank | Planet Fitness estimated searches | Planet Fitness Share of Search | Planet Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 465K | 4.3% | 3 | 9.1M | 84.3% | 1 | | Nov 2025 | 565K | 5.2% | 3 | 9.1M | 83.5% | 1 | | Dec 2025 | 465K | 3.6% | 3 | 11.1M | 86.7% | 1 | | Jan 2026 | 568K | 3.6% | 3 | 13.6M | 86.7% | 1 | | Feb 2026 | 383K | 3% | 3 | 11.1M | 87.3% | 1 | | Mar 2026 | 383K | 2.9% | 3 | 11.1M | 85.4% | 1 | | Apr 2026 | 316K | 2.5% | 3 | 11.1M | 87.7% | 1 | | May 2026 | 319K | 2.5% | 3 | 11.1M | 87.7% | 1 | | Jun 2026 | 316K | 2.1% | 3 | 13.6M | 89.7% | 1 | | Jul 2026 | 316K | 2.5% | 3 | 11.1M | 87.7% | 1 | | Aug 2026 | 316K | 2.4% | 3 | 11.1M | 85.8% | 1 | | Sep 2026 | 316K | 3% | 3 | 9.1M | 85.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Gold's Gym’s and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gold's Gym**: Measured on the search terms “gold s gym” and “gold's gym”, summed into one figure. - **Planet Fitness**: Measured on the search term “planet fitness”. - [Gold's Gym profile](/demand/us/brands/gold-s-gym) - [Planet Fitness profile](/demand/us/brands/planet-fitness) - [All fitness chains in United States](/demand/us/categories/us-fitness-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gold's Gym or Planet Fitness? In September 2026, Planet Fitness had more branded searches than Gold's Gym among fitness chains in United States. Planet Fitness was estimated to have 9.1M branded searches compared to Gold's Gym’s 316K, and held an 85.5% Share of Search versus Gold's Gym’s 3%. ## Cite this page Brandwave. "Gold's Gym vs Planet Fitness: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/gold-s-gym-vs-planet-fitness This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gold-s-gym-vs-planet-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.