--- title: "Gold Medal Wine Club vs SommSelect: Which is searched more in the United States?" description: "Is Gold Medal Wine Club or SommSelect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gold-medal-wine-club-vs-sommselect" publisher: "Brandwave" --- # Gold Medal Wine Club vs SommSelect: Which is searched more in the United States? Is Gold Medal Wine Club or SommSelect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine clubs set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gold Medal Wine Club and SommSelect - **Competitive set**: Wine clubs - **Market**: United States - **Month measured**: Sep 2026 - **Gold Medal Wine Club Share of Search**: 0.46% - **SommSelect Share of Search**: 2.4% ## Is Gold Medal Wine Club or SommSelect more popular in search? - In September 2026, SommSelect had more branded searches than Gold Medal Wine Club among wine clubs in the United States. SommSelect had about 720 branded searches, while Gold Medal Wine Club had 140. SommSelect made up 2.4% of all wine club searches we track, and Gold Medal Wine Club accounted for 0.46%. - SommSelect was ahead of Gold Medal Wine Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gold Medal Wine Club’s share of searches among wine clubs in the United States moved from 0.93% to 0.46%, and its estimated monthly branded searches moved from 390 to 140. - Across the 12 months ending September 2026, SommSelect’s share of searches among wine clubs in the United States moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 880 to 720. ## Top wine clubs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SommSelect was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gold Medal Wine Club did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Firstleaf | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SommSelect | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Access | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Naked Wines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Plonk Wine Club | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | The California Wine Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wine Insiders | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Splash Wines | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vinebox | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Laithwaites | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gold Medal Wine Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wine clubs - Asked ChatGPT "Which wine club should I join in the US?": 1. Firstleaf, 2. Naked Wines, 3. Wine Access, 4. The California Wine Club, 5. Plonk Wine Club - Asked ChatGPT "What are the best wine clubs in the US?": 1. Firstleaf, 2. Wine Access, 3. SommSelect, 4. The California Wine Club, 5. Naked Wines, 6. Plonk Wine Club - Asked ChatGPT "What's the best wine club in the US for trying new wines?": 1. Plonk Wine Club, 2. SommSelect, 3. Firstleaf - Searched Google, AI Overview "wine club": 1. SommSelect, 2. Firstleaf, 3. Splash Wines, 4. Wine Access - Searched Google, AI Overview "wine subscription": 1. Firstleaf, 2. Wine Insiders, 3. Naked Wines, 4. Vinebox, 5. Wine Access, 6. Plonk Wine Club Not named in any answer: Laithwaites and Gold Medal Wine Club. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wine clubs in September 2026? - Estimated monthly branded searches for Gold Medal Wine Club in the United States fell 64.1% over 12 measured months, from 390 to 140 in September 2026. - Estimated monthly branded searches for SommSelect in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | Gold Medal Wine Club estimated searches | Gold Medal Wine Club Share of Search | Gold Medal Wine Club rank | SommSelect estimated searches | SommSelect Share of Search | SommSelect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.93% | 11 | 880 | 2.1% | 8 | | Nov 2025 | 320 | 0.55% | 11 | 1K | 1.7% | 8 | | Dec 2025 | 590 | 0.92% | 10 | 1.6K | 2.5% | 9 | | Jan 2026 | 260 | 0.69% | 11 | 880 | 2.3% | 7 | | Feb 2026 | 210 | 0.68% | 11 | 880 | 2.8% | 7 | | Mar 2026 | 210 | 0.62% | 11 | 880 | 2.6% | 7 | | Apr 2026 | 140 | 0.44% | 11 | 720 | 2.3% | 7 | | May 2026 | 140 | 0.38% | 11 | 720 | 2% | 7 | | Jun 2026 | 140 | 0.45% | 11 | 720 | 2.3% | 7 | | Jul 2026 | 110 | 0.36% | 11 | 720 | 2.3% | 7 | | Aug 2026 | 140 | 0.45% | 11 | 720 | 2.3% | 7 | | Sep 2026 | 140 | 0.46% | 11 | 720 | 2.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Gold Medal Wine Club’s and SommSelect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gold Medal Wine Club**: Measured on the search term “gold medal wine club”. - **SommSelect**: Measured on the search term “sommselect”. - [Gold Medal Wine Club profile](/demand/us/brands/gold-medal-wine-club) - [SommSelect profile](/demand/us/brands/sommselect) - [All wine clubs in the United States](/demand/us/categories/us-wine-clubs): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gold Medal Wine Club or SommSelect more popular in search? In September 2026, SommSelect had more branded searches than Gold Medal Wine Club among wine clubs in the United States. SommSelect had about 720 branded searches, while Gold Medal Wine Club had 140. SommSelect made up 2.4% of all wine club searches we track, and Gold Medal Wine Club accounted for 0.46%. ## Cite this page Brandwave. "Gold Medal Wine Club vs SommSelect: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gold-medal-wine-club-vs-sommselect This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gold-medal-wine-club-vs-sommselect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.