--- title: "Glow Recipe vs Neutrogena: Which is searched more in the United States?" description: "Is Glow Recipe or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/glow-recipe-vs-neutrogena" publisher: "Brandwave" --- # Glow Recipe vs Neutrogena: Which is searched more in the United States? Is Glow Recipe or Neutrogena more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glow Recipe and Neutrogena - **Competitive set**: Skincare brands - **Market**: United States - **Month measured**: Sep 2026 - **Glow Recipe Share of Search**: 2.7% - **Neutrogena Share of Search**: 4% ## Is Glow Recipe or Neutrogena more popular in search? - In September 2026, Neutrogena had more branded searches than Glow Recipe among skincare brands in the United States. Neutrogena had about 90,500 branded searches, while Glow Recipe had 60,500. Neutrogena made up 4% of all skincare brand searches we track, and Glow Recipe accounted for 2.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Glow Recipe took it in November 2025, Neutrogena took it in February 2026. - Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United States moved from 3.7% to 2.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. - Across the 12 months ending September 2026, Neutrogena’s share of searches among skincare brands in the United States moved from 4.5% to 4%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Glow Recipe nor Neutrogena showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Cetaphil | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinique | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tatcha | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Byoma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Cetaphil, 5. Paula's Choice - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. Paula's Choice, 4. The Ordinary, 5. SkinCeuticals - Asked ChatGPT "What is a good skincare routine for dry skin?": named none of the brands we track - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. The Ordinary, 5. Clinique, 6. Tatcha Not named in any answer: Aesop, Kiehl's, Summer Fridays, Laneige, Neutrogena, Byoma and Glow Recipe. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States skincare brands in September 2026? - In September 2026, Aesop overtook Neutrogena to rank 2nd among skincare brands in the United States, with 10.9% of the searches. - In September 2026, Kiehl's overtook Neutrogena to rank 6th among skincare brands in the United States, with 7.3% of the searches. - In September 2026, Summer Fridays overtook Neutrogena and SkinCeuticals to rank 7th among skincare brands in the United States, with 7.3% of the searches. - In September 2026, Glow Recipe overtook Tatcha to rank 14th among skincare brands in the United States, with 2.7% of the searches. - In September 2026, Laneige overtook Neutrogena and Byoma to rank 11th among skincare brands in the United States, with 4% of the searches. - In September 2026, Neutrogena lost share of searches among skincare brands in the United States, from 10.7% to 4%. ## Month by month | Month | Glow Recipe estimated searches | Glow Recipe Share of Search | Glow Recipe rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 3.7% | 13 | 110K | 4.5% | 11 | | Nov 2025 | 165K | 4.1% | 9 | 110K | 2.7% | 15 | | Dec 2025 | 135K | 3.7% | 10 | 110K | 3% | 13 | | Jan 2026 | 110K | 3.8% | 13 | 110K | 3.8% | 14 | | Feb 2026 | 74K | 3% | 14 | 90.5K | 3.7% | 13 | | Mar 2026 | 74K | 2.8% | 14 | 110K | 4.1% | 12 | | Apr 2026 | 74K | 3.1% | 14 | 90.5K | 3.8% | 12 | | May 2026 | 60.5K | 2.6% | 15 | 90.5K | 3.9% | 12 | | Jun 2026 | 49.5K | 2.3% | 15 | 90.5K | 4.2% | 11 | | Jul 2026 | 60.5K | 2.9% | 14 | 90.5K | 4.4% | 12 | | Aug 2026 | 49.5K | 2.2% | 15 | 246K | 10.7% | 2 | | Sep 2026 | 60.5K | 2.7% | 14 | 90.5K | 4% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Glow Recipe’s and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glow Recipe**: Measured on the search term “glow recipe”. - **Neutrogena**: Measured on the search term “neutrogena”. - [Glow Recipe profile](/demand/us/brands/glow-recipe) - [Neutrogena profile](/demand/us/brands/neutrogena) - [All skincare brands in the United States](/demand/us/categories/us-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glow Recipe or Neutrogena more popular in search? In September 2026, Neutrogena had more branded searches than Glow Recipe among skincare brands in the United States. Neutrogena had about 90,500 branded searches, while Glow Recipe had 60,500. Neutrogena made up 4% of all skincare brand searches we track, and Glow Recipe accounted for 2.7%. ## Cite this page Brandwave. "Glow Recipe vs Neutrogena: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/glow-recipe-vs-neutrogena This page is also available as HTML at https://gobrandwave.com/demand/us/compare/glow-recipe-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.