--- title: "GlassesUSA vs Warby Parker: Which is searched more in the United States?" description: "Is GlassesUSA or Warby Parker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online glasses retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/glassesusa-vs-warby-parker" publisher: "Brandwave" --- # GlassesUSA vs Warby Parker: Which is searched more in the United States? Is GlassesUSA or Warby Parker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online glasses retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GlassesUSA and Warby Parker - **Competitive set**: Online glasses retailers - **Market**: United States - **Month measured**: Sep 2026 - **GlassesUSA Share of Search**: 3.8% - **Warby Parker Share of Search**: 28.6% ## Is GlassesUSA or Warby Parker more popular in search? - In September 2026, Warby Parker had more branded searches than GlassesUSA among online glasses retailers in the United States. Warby Parker had about 673,000 branded searches, while GlassesUSA had 90,500. Warby Parker made up 28.6% of all online glasses retailer searches we track, and GlassesUSA accounted for 3.8%. - Warby Parker was ahead of GlassesUSA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GlassesUSA’s share of searches among online glasses retailers in the United States moved from 6.9% to 3.8%, and its estimated monthly branded searches moved from 165K to 90.5K. - Across the 12 months ending September 2026, Warby Parker’s share of searches among online glasses retailers in the United States moved from 28% to 28.6%, and its estimated monthly branded searches held steady at 673K. ## Top online glasses retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Warby Parker was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GlassesUSA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GlassesUSA and Warby Parker were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zenni | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EyeBuyDirect | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Warby Parker | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | GlassesUSA | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pair Eyewear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online glasses retailers - Asked ChatGPT "Where should I buy prescription glasses online in the US?": 1. Warby Parker, 2. Zenni, 3. EyeBuyDirect, 4. GlassesUSA - Asked ChatGPT "What are the best online glasses stores in the US?": 1. GlassesUSA, 2. Zenni, 3. EyeBuyDirect, 4. Warby Parker - Asked ChatGPT "What's the cheapest good place to buy glasses online in the US?": 1. Zenni, 2. EyeBuyDirect - Searched Google, AI Overview "glasses online": 1. GlassesUSA, 2. Zenni, 3. Warby Parker, 4. EyeBuyDirect - Searched Google, AI Overview "buy glasses online": 1. EyeBuyDirect, 2. Warby Parker, 3. Zenni Not named in any answer: Pair Eyewear. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States online glasses retailers in September 2026? - In September 2026, Warby Parker gained share of searches among online glasses retailers in the United States, from 27.2% to 28.6%. - In September 2026, GlassesUSA gained share of searches among online glasses retailers in the United States, from 3% to 3.8%. ## Month by month | Month | GlassesUSA estimated searches | GlassesUSA Share of Search | GlassesUSA rank | Warby Parker estimated searches | Warby Parker Share of Search | Warby Parker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 6.9% | 4 | 673K | 28% | 2 | | Nov 2025 | 165K | 6.6% | 4 | 673K | 26.9% | 2 | | Dec 2025 | 165K | 6.5% | 4 | 823K | 32.6% | 2 | | Jan 2026 | 135K | 5% | 5 | 823K | 30.6% | 2 | | Feb 2026 | 60.5K | 2.5% | 5 | 673K | 27.3% | 2 | | Mar 2026 | 74K | 2.7% | 5 | 823K | 30% | 2 | | Apr 2026 | 60.5K | 2.5% | 5 | 673K | 27.3% | 2 | | May 2026 | 60.5K | 2.6% | 5 | 673K | 28.4% | 2 | | Jun 2026 | 60.5K | 2.6% | 5 | 673K | 29.3% | 2 | | Jul 2026 | 74K | 2.9% | 5 | 673K | 26.3% | 2 | | Aug 2026 | 74K | 3% | 5 | 673K | 27.2% | 2 | | Sep 2026 | 90.5K | 3.8% | 5 | 673K | 28.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using GlassesUSA’s and Warby Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GlassesUSA**: Measured on the search terms “glasses usa” and “glassesusa”, summed into one figure. - **Warby Parker**: Measured on the search term “warby parker”. - [GlassesUSA profile](/demand/us/brands/glassesusa) - [Warby Parker profile](/demand/us/brands/warby-parker) - [All online glasses retailers in the United States](/demand/us/categories/us-online-glasses-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GlassesUSA or Warby Parker more popular in search? In September 2026, Warby Parker had more branded searches than GlassesUSA among online glasses retailers in the United States. Warby Parker had about 673,000 branded searches, while GlassesUSA had 90,500. Warby Parker made up 28.6% of all online glasses retailer searches we track, and GlassesUSA accounted for 3.8%. ## Cite this page Brandwave. "GlassesUSA vs Warby Parker: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/glassesusa-vs-warby-parker This page is also available as HTML at https://gobrandwave.com/demand/us/compare/glassesusa-vs-warby-parker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.