---
title: "Glassdoor vs LinkedIn: Which is searched more in United States?"
description: "Which is more popular in search, Glassdoor or LinkedIn? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/glassdoor-vs-linkedin"
publisher: "Brandwave"
---

# Glassdoor vs LinkedIn: Which is searched more in United States?

Which is more popular in search, Glassdoor or LinkedIn? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glassdoor and LinkedIn
- **Competitive set**: Job boards
- **Market**: United States
- **Month measured**: Sep 2026
- **Glassdoor Share of Search**: 1.7%
- **LinkedIn Share of Search**: 42.4%

## Which is more popular in search, Glassdoor or LinkedIn?

- In September 2026, LinkedIn had more branded searches than Glassdoor among job boards in United States. LinkedIn was estimated to have 11.1M branded searches compared to Glassdoor’s 450K, and held a 42.4% Share of Search versus Glassdoor’s 1.7%.
- LinkedIn was ahead of Glassdoor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glassdoor’s estimated Share of Search among job boards in United States moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States held steady at 42.4%, and its estimated monthly branded searches held steady at 11.1M.

## How did search popularity change for United States job boards in September 2026?

- Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

## Month by month

| Month | Glassdoor estimated searches | Glassdoor Share of Search | Glassdoor rank | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 2.6% | 4 | 11.1M | 42.4% | 2 |
| Nov 2025 | 550K | 2.3% | 4 | 9.1M | 38.1% | 2 |
| Dec 2025 | 550K | 2.6% | 4 | 9.1M | 42.6% | 2 |
| Jan 2026 | 673K | 2.6% | 4 | 11.1M | 42.1% | 2 |
| Feb 2026 | 550K | 2.1% | 4 | 11.1M | 42.6% | 2 |
| Mar 2026 | 673K | 2.6% | 4 | 11.1M | 42.1% | 2 |
| Apr 2026 | 550K | 2.1% | 4 | 11.1M | 42.3% | 2 |
| May 2026 | 550K | 2.1% | 4 | 11.1M | 42.6% | 2 |
| Jun 2026 | 450K | 1.7% | 4 | 11.1M | 42.7% | 2 |
| Jul 2026 | 450K | 1.7% | 4 | 11.1M | 42.7% | 2 |
| Aug 2026 | 550K | 2.1% | 4 | 11.1M | 42.3% | 2 |
| Sep 2026 | 450K | 1.7% | 4 | 11.1M | 42.4% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glassdoor’s and LinkedIn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glassdoor**: Measured on the search term “glassdoor”.
- **LinkedIn**: Measured on the search term “linkedin”.

- [Glassdoor profile](/demand/us/brands/glassdoor)
- [LinkedIn profile](/demand/us/brands/linkedin)
- [All job boards in United States](/demand/us/categories/us-job-boards): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glassdoor or LinkedIn?

In September 2026, LinkedIn had more branded searches than Glassdoor among job boards in United States. LinkedIn was estimated to have 11.1M branded searches compared to Glassdoor’s 450K, and held a 42.4% Share of Search versus Glassdoor’s 1.7%.

## Cite this page

Brandwave. "Glassdoor vs LinkedIn: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/glassdoor-vs-linkedin

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/glassdoor-vs-linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.