--- title: "Gillette vs Harry's: Which is searched more in the United States?" description: "Is Gillette or Harry's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gillette-vs-harrys" publisher: "Brandwave" --- # Gillette vs Harry's: Which is searched more in the United States? Is Gillette or Harry's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Razor brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillette and Harry's - **Competitive set**: Razor brands - **Market**: United States - **Month measured**: Sep 2026 - **Gillette Share of Search**: 31.3% - **Harry's Share of Search**: 7.7% ## Is Gillette or Harry's more popular in search? - In September 2026, Gillette had more branded searches than Harry's among razor brands in the United States. Gillette had about 60,500 branded searches, while Harry's had 14,800. Gillette made up 31.3% of all razor brand searches we track, and Harry's accounted for 7.7%. - Gillette was ahead of Harry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gillette’s share of searches among razor brands in the United States moved from 23.8% to 31.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, Harry's’ share of searches among razor brands in the United States moved from 15.9% to 7.7%, and its estimated monthly branded searches moved from 33.1K to 14.8K. ## Top razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gillette appeared in all five answers. Harry's was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gillette was listed before Harry's in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Harry's | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Billie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Schick | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | BIC | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Dollar Shave Club | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about razor brands - Asked ChatGPT "What's the best razor for men?": 1. Gillette - Asked ChatGPT "Is a razor subscription worth it?": 1. Harry's, 2. Dollar Shave Club, 3. Billie, 4. Gillette - Asked ChatGPT "What's the best razor for women?": 1. Billie, 2. Schick, 3. Gillette - Searched Google, AI Overview "razors": 1. BIC, 2. Gillette, 3. Harry's - Searched Google, AI Overview "best razor": 1. Gillette, 2. Schick, 3. Harry's Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States razor brands in September 2026? - In September 2026, Gillette gained share of searches among razor brands in the United States, from 27.5% to 31.3%. - In September 2026, Harry's lost share of searches among razor brands in the United States, from 8.2% to 7.7%. ## Month by month | Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Harry's estimated searches | Harry's Share of Search | Harry's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 23.8% | 2 | 33.1K | 15.9% | 4 | | Nov 2025 | 49.5K | 23.8% | 2 | 33.1K | 15.9% | 4 | | Dec 2025 | 49.5K | 23% | 2 | 40.5K | 18.8% | 4 | | Jan 2026 | 49.5K | 23.8% | 2 | 33.1K | 15.9% | 4 | | Feb 2026 | 40.5K | 23.7% | 2 | 12.1K | 7.1% | 4 | | Mar 2026 | 49.5K | 26.1% | 2 | 14.8K | 7.8% | 4 | | Apr 2026 | 49.5K | 26.2% | 2 | 14.8K | 7.8% | 4 | | May 2026 | 49.5K | 26.1% | 2 | 14.8K | 7.8% | 4 | | Jun 2026 | 60.5K | 29.3% | 2 | 18.1K | 8.8% | 4 | | Jul 2026 | 49.5K | 24.5% | 2 | 27.1K | 13.4% | 4 | | Aug 2026 | 60.5K | 27.5% | 2 | 18.1K | 8.2% | 4 | | Sep 2026 | 60.5K | 31.3% | 2 | 14.8K | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gillette’s and Harry's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillette**: Measured on the search term “gillette”. - **Harry's**: Measured on the search term “harry's razor”. - [Gillette profile](/demand/us/brands/gillette) - [Harry's profile](/demand/us/brands/harrys) - [All razor brands in the United States](/demand/us/categories/us-razor-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gillette or Harry's more popular in search? In September 2026, Gillette had more branded searches than Harry's among razor brands in the United States. Gillette had about 60,500 branded searches, while Harry's had 14,800. Gillette made up 31.3% of all razor brand searches we track, and Harry's accounted for 7.7%. ## Cite this page Brandwave. "Gillette vs Harry's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gillette-vs-harrys This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gillette-vs-harrys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.