--- title: "Ghost vs Myprotein: Which is searched more in the United States?" description: "Is Ghost or Myprotein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ghost-lifestyle-vs-myprotein" publisher: "Brandwave" --- # Ghost vs Myprotein: Which is searched more in the United States? Is Ghost or Myprotein more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghost and Myprotein - **Competitive set**: Protein powder brands - **Market**: United States - **Month measured**: Sep 2026 - **Ghost Share of Search**: 4% - **Myprotein Share of Search**: 7.4% ## Is Ghost or Myprotein more popular in search? - In September 2026, Myprotein had more branded searches than Ghost among protein powder brands in the United States. Myprotein had about 27,100 branded searches, while Ghost had 14,800. Myprotein made up 7.4% of all protein powder brand searches we track, and Ghost accounted for 4%. - Myprotein was ahead of Ghost in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States moved from 3.1% to 4%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Myprotein’s share of searches among protein powder brands in the United States moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top protein powder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghost was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Myprotein did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Optimum Nutrition | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dymatize | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Transparent Labs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Vega | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Naked Nutrition | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Orgain | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Isopure | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ghost | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Momentous | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Clean Simple Eats | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Premier Protein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Muscle Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garden of Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein powder brands - Asked ChatGPT "Which protein powder should I buy?": 1. Optimum Nutrition, 2. Transparent Labs, 3. Vega - Asked ChatGPT "What are the best protein powder brands?": 1. Optimum Nutrition, 2. Dymatize, 3. Transparent Labs, 4. Isopure, 5. Naked Nutrition, 6. Orgain, 7. Momentous - Asked ChatGPT "What is the best tasting protein powder?": 1. Dymatize, 2. Optimum Nutrition, 3. Ghost, 4. Transparent Labs - Searched Google, AI Overview "protein powder": 1. Optimum Nutrition, 2. Vega, 3. Orgain - Searched Google, AI Overview "best protein powder": 1. Optimum Nutrition, 2. Dymatize, 3. Naked Nutrition Not named in any answer: Clean Simple Eats, Myprotein, Ryse, Premier Protein, Muscle Milk and Garden of Life. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States protein powder brands in September 2026? - Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. - Estimated monthly branded searches for Myprotein in the United States fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Myprotein estimated searches | Myprotein Share of Search | Myprotein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 3.1% | 11 | 33.1K | 8.4% | 4 | | Nov 2025 | 12.1K | 2.9% | 10 | 49.5K | 11.7% | 2 | | Dec 2025 | 12.1K | 3.7% | 10 | 33.1K | 10% | 3 | | Jan 2026 | 14.8K | 3.1% | 12 | 40.5K | 8.4% | 4 | | Feb 2026 | 14.8K | 3.6% | 11 | 33.1K | 8% | 5 | | Mar 2026 | 18.1K | 4% | 9 | 33.1K | 7.4% | 4 | | Apr 2026 | 14.8K | 3.3% | 12 | 33.1K | 7.4% | 4 | | May 2026 | 14.8K | 3.4% | 11 | 33.1K | 7.5% | 4 | | Jun 2026 | 14.8K | 3.8% | 10 | 27.1K | 6.9% | 7 | | Jul 2026 | 14.8K | 3.3% | 10 | 27.1K | 6% | 7 | | Aug 2026 | 18.1K | 4.2% | 10 | 33.1K | 7.7% | 5 | | Sep 2026 | 14.8K | 4% | 10 | 27.1K | 7.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghost’s and Myprotein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghost**: Measured on the search term “ghost protein”. - **Myprotein**: Measured on the search term “myprotein”. - [Ghost profile](/demand/us/brands/ghost-lifestyle) - [Myprotein profile](/demand/us/brands/myprotein) - [All protein powder brands in the United States](/demand/us/categories/us-protein-powder-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghost or Myprotein more popular in search? In September 2026, Myprotein had more branded searches than Ghost among protein powder brands in the United States. Myprotein had about 27,100 branded searches, while Ghost had 14,800. Myprotein made up 7.4% of all protein powder brand searches we track, and Ghost accounted for 4%. ## Cite this page Brandwave. "Ghost vs Myprotein: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ghost-lifestyle-vs-myprotein This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ghost-lifestyle-vs-myprotein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.