--- title: "Ghirardelli vs Twix: Which is searched more in the United States?" description: "Is Ghirardelli or Twix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ghirardelli-vs-twix" publisher: "Brandwave" --- # Ghirardelli vs Twix: Which is searched more in the United States? Is Ghirardelli or Twix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghirardelli and Twix - **Competitive set**: Chocolate brands - **Market**: United States - **Month measured**: Sep 2026 - **Ghirardelli Share of Search**: 11% - **Twix Share of Search**: 7.4% ## Is Ghirardelli or Twix more popular in search? - In September 2026, Ghirardelli had more branded searches than Twix among chocolate brands in the United States. Ghirardelli had about 110,000 branded searches, while Twix had 74,000. Ghirardelli made up 11% of all chocolate brand searches we track, and Twix accounted for 7.4%. - Ghirardelli was ahead of Twix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghirardelli’s share of searches among chocolate brands in the United States moved from 9% to 11%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Twix’s share of searches among chocolate brands in the United States moved from 9% to 7.4%, and its estimated monthly branded searches moved from 135K to 74K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghirardelli was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Twix was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ghirardelli was listed before Twix in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lindt | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Ghirardelli | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Valrhona | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Hershey's | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Hu | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tony's Chocolonely | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Snickers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Twix | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | M&M's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Reese's | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | KitKat | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand?": 1. Lindt, 2. Ghirardelli, 3. Valrhona, 4. Tony's Chocolonely - Asked ChatGPT "Which candy bar is the most popular in the US?": 1. Snickers, 2. Reese's, 3. Hershey's, 4. Twix - Asked ChatGPT "What's the best chocolate to give as a gift?": named none of the brands we track - Searched Google, AI Overview "chocolate brands": 1. Hershey's, 2. Lindt, 3. Ghirardelli, 4. Tony's Chocolonely, 5. Valrhona, 6. Snickers, 7. Twix - Searched Google, AI Overview "best chocolate": 1. Hu, 2. Valrhona, 3. Lindt, 4. Ghirardelli Not named in any answer: M&M's and KitKat. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States chocolate brands in September 2026? - In September 2026, Twix gained share of searches among chocolate brands in the United States, from 6.7% to 7.4%. - In September 2026, Ghirardelli lost share of searches among chocolate brands in the United States, from 12.2% to 11%. ## Month by month | Month | Ghirardelli estimated searches | Ghirardelli Share of Search | Ghirardelli rank | Twix estimated searches | Twix Share of Search | Twix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 9% | 6 | 135K | 9% | 7 | | Nov 2025 | 165K | 13.9% | 1 | 110K | 9.3% | 7 | | Dec 2025 | 246K | 20.8% | 1 | 74K | 6.3% | 8 | | Jan 2026 | 165K | 16% | 1 | 74K | 7.2% | 7 | | Feb 2026 | 165K | 15.1% | 1 | 74K | 6.8% | 7 | | Mar 2026 | 110K | 9.4% | 5 | 74K | 6.3% | 7 | | Apr 2026 | 110K | 10% | 5 | 74K | 6.7% | 7 | | May 2026 | 110K | 10.9% | 4 | 74K | 7.3% | 7 | | Jun 2026 | 90.5K | 8.9% | 4 | 49.5K | 4.9% | 7 | | Jul 2026 | 110K | 14.4% | 2 | 49.5K | 6.5% | 7 | | Aug 2026 | 110K | 12.2% | 4 | 60.5K | 6.7% | 7 | | Sep 2026 | 110K | 11% | 4 | 74K | 7.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghirardelli’s and Twix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghirardelli**: Measured on the search term “ghirardelli”. - **Twix**: Measured on the search term “twix”. - [Ghirardelli profile](/demand/us/brands/ghirardelli) - [Twix profile](/demand/us/brands/twix) - [All chocolate brands in the United States](/demand/us/categories/us-chocolate-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghirardelli or Twix more popular in search? In September 2026, Ghirardelli had more branded searches than Twix among chocolate brands in the United States. Ghirardelli had about 110,000 branded searches, while Twix had 74,000. Ghirardelli made up 11% of all chocolate brand searches we track, and Twix accounted for 7.4%. ## Cite this page Brandwave. "Ghirardelli vs Twix: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ghirardelli-vs-twix This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ghirardelli-vs-twix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.