--- title: "Gerber vs Holle: Which is searched more in the United States?" description: "Is Gerber or Holle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gerber-baby-vs-holle" publisher: "Brandwave" --- # Gerber vs Holle: Which is searched more in the United States? Is Gerber or Holle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gerber and Holle - **Competitive set**: Baby formula brands - **Market**: United States - **Month measured**: Sep 2026 - **Gerber Share of Search**: 0.66% - **Holle Share of Search**: 0.74% ## Is Gerber or Holle more popular in search? - In September 2026, Holle had more branded searches than Gerber among baby formula brands in the United States. Holle had about 2,900 branded searches, while Gerber had 2,600. Holle made up 0.74% of all baby formula brand searches we track, and Gerber accounted for 0.66%. - Holle was ahead of Gerber in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gerber’s share of searches among baby formula brands in the United States moved from 0.75% to 0.66%, and its estimated monthly branded searches moved from 3.2K to 2.6K. - Across the 12 months ending September 2026, Holle’s share of searches among baby formula brands in the United States moved from 1% to 0.74%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top baby formula brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Gerber nor Holle showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Similac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Enfamil | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Bobbie | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kendamil | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Earth's Best | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Happy Baby | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HiPP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ByHeart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gerber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Else Nutrition | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby formula brands - Asked ChatGPT "What's the best baby formula for a newborn?": 1. Similac, 2. Enfamil - Asked ChatGPT "Which infant formula is closest to breast milk?": 1. Similac, 2. Enfamil, 3. Bobbie - Asked ChatGPT "What's the best organic baby formula?": 1. Bobbie, 2. Earth's Best, 3. Happy Baby - Searched Google, AI Overview "baby formula": 1. Similac, 2. Enfamil - Searched Google, AI Overview "best baby formula": 1. Enfamil, 2. Kendamil, 3. Bobbie Not named in any answer: HiPP, ByHeart, Holle, Gerber and Else Nutrition. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States baby formula brands in September 2026? - Estimated monthly branded searches for Holle in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Gerber in the United States fell 18.8% over 12 measured months, from 3.2K to 2.6K in September 2026. ## Month by month | Month | Gerber estimated searches | Gerber Share of Search | Gerber rank | Holle estimated searches | Holle Share of Search | Holle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 0.75% | 10 | 4.4K | 1% | 7 | | Nov 2025 | 3.2K | 0.44% | 10 | 4.4K | 0.6% | 9 | | Dec 2025 | 2.6K | 0.59% | 10 | 3.6K | 0.82% | 9 | | Jan 2026 | 2.6K | 0.59% | 10 | 5.4K | 1.2% | 7 | | Feb 2026 | 2.2K | 0.59% | 10 | 3.6K | 0.98% | 8 | | Mar 2026 | 2.5K | 0.64% | 10 | 3.6K | 0.93% | 9 | | Apr 2026 | 2.5K | 0.68% | 10 | 3.6K | 0.99% | 8 | | May 2026 | 2.5K | 0.68% | 10 | 2.9K | 0.79% | 9 | | Jun 2026 | 2K | 0.53% | 10 | 3.6K | 0.94% | 8 | | Jul 2026 | 2.2K | 0.58% | 10 | 2.9K | 0.77% | 9 | | Aug 2026 | 2.2K | 0.57% | 10 | 2.9K | 0.75% | 9 | | Sep 2026 | 2.6K | 0.66% | 10 | 2.9K | 0.74% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Gerber’s and Holle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gerber**: Measured on the search terms “gerber formula” and “gerber good start”, summed into one figure. - **Holle**: Measured on the search term “holle formula”. - [Gerber profile](/demand/us/brands/gerber-baby) - [Holle profile](/demand/us/brands/holle) - [All baby formula brands in the United States](/demand/us/categories/us-baby-formula-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gerber or Holle more popular in search? In September 2026, Holle had more branded searches than Gerber among baby formula brands in the United States. Holle had about 2,900 branded searches, while Gerber had 2,600. Holle made up 0.74% of all baby formula brand searches we track, and Gerber accounted for 0.66%. ## Cite this page Brandwave. "Gerber vs Holle: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gerber-baby-vs-holle This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gerber-baby-vs-holle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.