---
title: "GEICO vs Travelers: Which is searched more in the United States?"
description: "Is GEICO or Travelers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/geico-vs-travelers"
publisher: "Brandwave"
---

# GEICO vs Travelers: Which is searched more in the United States?

Is GEICO or Travelers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GEICO and Travelers
- **Competitive set**: Car insurance brands
- **Market**: United States
- **Month measured**: Sep 2026
- **GEICO Share of Search**: 55.1%
- **Travelers Share of Search**: 1.4%

## Is GEICO or Travelers more popular in search?

- In September 2026, GEICO had more branded searches than Travelers among car insurance brands in the United States. GEICO had about 2.4 million branded searches, while Travelers had 60,500. GEICO made up 55.1% of all car insurance brand searches we track, and Travelers accounted for 1.4%.
- GEICO was ahead of Travelers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States moved from 54.3% to 55.1%, and its estimated monthly branded searches held steady at 2.4M.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States moved from 0.61% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K.

## How did search popularity change for United States car insurance brands in September 2026?

- In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
- In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.

## Month by month

| Month | GEICO estimated searches | GEICO Share of Search | GEICO rank | Travelers estimated searches | Travelers Share of Search | Travelers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4M | 54.3% | 1 | 27.1K | 0.61% | 10 |
| Nov 2025 | 2.4M | 58.1% | 1 | 40.5K | 0.96% | 8 |
| Dec 2025 | 2.6M | 56.7% | 1 | 60.5K | 1.3% | 8 |
| Jan 2026 | 2.7M | 54.8% | 1 | 49.5K | 1% | 8 |
| Feb 2026 | 2.8M | 56% | 1 | 135K | 2.7% | 7 |
| Mar 2026 | 2.8M | 53.7% | 1 | 110K | 2.1% | 9 |
| Apr 2026 | 2.7M | 55.5% | 1 | 74K | 1.5% | 8 |
| May 2026 | 2.7M | 59.3% | 1 | 74K | 1.6% | 8 |
| Jun 2026 | 2.6M | 59.8% | 1 | 40.5K | 0.93% | 8 |
| Jul 2026 | 2.5M | 58.1% | 1 | 90.5K | 2.1% | 7 |
| Aug 2026 | 2.4M | 57.3% | 1 | 90.5K | 2.1% | 6 |
| Sep 2026 | 2.4M | 55.1% | 1 | 60.5K | 1.4% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using GEICO’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GEICO**: Measured on the search terms “geico” and “geico car insurance”, summed into one figure.
- **Travelers**: Measured on the search term “travelers car insurance”.

- [GEICO profile](/demand/us/brands/geico)
- [Travelers profile](/demand/us/brands/travelers)
- [All car insurance brands in the United States](/demand/us/categories/us-car-insurance-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is GEICO or Travelers more popular in search?

In September 2026, GEICO had more branded searches than Travelers among car insurance brands in the United States. GEICO had about 2.4 million branded searches, while Travelers had 60,500. GEICO made up 55.1% of all car insurance brand searches we track, and Travelers accounted for 1.4%.

## Cite this page

Brandwave. "GEICO vs Travelers: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/geico-vs-travelers

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/geico-vs-travelers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.