--- title: "Gain vs Tide: Which is searched more in the United States?" description: "Is Gain or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gain-vs-tide" publisher: "Brandwave" --- # Gain vs Tide: Which is searched more in the United States? Is Gain or Tide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gain and Tide - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Gain Share of Search**: 9.2% - **Tide Share of Search**: 44.3% ## Is Gain or Tide more popular in search? - In September 2026, Tide had more branded searches than Gain among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Gain had 18,100. Tide made up 44.3% of all laundry detergent brand searches we track, and Gain accounted for 9.2%. - Tide was ahead of Gain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gain’s share of searches among laundry detergent brands in the United States moved from 8.5% to 9.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States moved from 56.4% to 44.3%, and its estimated monthly branded searches moved from 148K to 87.6K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tide was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gain was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tide was listed before Gain in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%. - In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%. ## Month by month | Month | Gain estimated searches | Gain Share of Search | Gain rank | Tide estimated searches | Tide Share of Search | Tide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.5% | 3 | 148K | 56.4% | 1 | | Nov 2025 | 18.1K | 7.5% | 3 | 135K | 55.4% | 1 | | Dec 2025 | 18.1K | 7.5% | 3 | 135K | 56% | 1 | | Jan 2026 | 18.1K | 6.4% | 3 | 165K | 58.4% | 1 | | Feb 2026 | 14.8K | 6.6% | 3 | 121K | 54.3% | 1 | | Mar 2026 | 18.1K | 7.1% | 3 | 148K | 57.9% | 1 | | Apr 2026 | 18.1K | 8.5% | 3 | 110K | 51.4% | 1 | | May 2026 | 18.1K | 9.2% | 3 | 93.6K | 47.5% | 1 | | Jun 2026 | 14.8K | 8% | 3 | 87.6K | 47.6% | 1 | | Jul 2026 | 18.1K | 9.2% | 3 | 93.6K | 47.5% | 1 | | Aug 2026 | 18.1K | 7.8% | 3 | 115K | 49.5% | 1 | | Sep 2026 | 18.1K | 9.2% | 3 | 87.6K | 44.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Gain’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gain**: Measured on the search term “gain detergent”. - **Tide**: Measured on the search terms “tide laundry detergent” and “tide pods”, summed into one figure. - [Gain profile](/demand/us/brands/gain) - [Tide profile](/demand/us/brands/tide) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gain or Tide more popular in search? In September 2026, Tide had more branded searches than Gain among laundry detergent brands in the United States. Tide had about 87,600 branded searches, while Gain had 18,100. Tide made up 44.3% of all laundry detergent brand searches we track, and Gain accounted for 9.2%. ## Cite this page Brandwave. "Gain vs Tide: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gain-vs-tide This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gain-vs-tide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.