--- title: "Gain vs Seventh Generation: Which is searched more in the United States?" description: "Is Gain or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gain-vs-seventh-generation" publisher: "Brandwave" --- # Gain vs Seventh Generation: Which is searched more in the United States? Is Gain or Seventh Generation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gain and Seventh Generation - **Competitive set**: Laundry detergent brands - **Market**: United States - **Month measured**: Sep 2026 - **Gain Share of Search**: 9.2% - **Seventh Generation Share of Search**: 0.66% ## Is Gain or Seventh Generation more popular in search? - In September 2026, Gain had more branded searches than Seventh Generation among laundry detergent brands in the United States. Gain had about 18,100 branded searches, while Seventh Generation had 1,300. Gain made up 9.2% of all laundry detergent brand searches we track, and Seventh Generation accounted for 0.66%. - Gain was ahead of Seventh Generation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gain’s share of searches among laundry detergent brands in the United States moved from 8.5% to 9.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Seventh Generation’s share of searches among laundry detergent brands in the United States moved from 0.61% to 0.66%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top laundry detergent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gain was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seventh Generation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gain and Seventh Generation were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laundry detergent brands - Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all - Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation - Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all - Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide - Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all Not named in any answer: Dropps, Blueland and Tru Earth. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States laundry detergent brands in September 2026? - In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%. - In September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States. ## Month by month | Month | Gain estimated searches | Gain Share of Search | Gain rank | Seventh Generation estimated searches | Seventh Generation Share of Search | Seventh Generation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.5% | 3 | 1.6K | 0.61% | 10 | | Nov 2025 | 18.1K | 7.5% | 3 | 1.3K | 0.54% | 10 | | Dec 2025 | 18.1K | 7.5% | 3 | 1.9K | 0.79% | 9 | | Jan 2026 | 18.1K | 6.4% | 3 | 1.9K | 0.67% | 9 | | Feb 2026 | 14.8K | 6.6% | 3 | 1.3K | 0.58% | 10 | | Mar 2026 | 18.1K | 7.1% | 3 | 1.3K | 0.51% | 10 | | Apr 2026 | 18.1K | 8.5% | 3 | 1.3K | 0.61% | 10 | | May 2026 | 18.1K | 9.2% | 3 | 1.3K | 0.66% | 10 | | Jun 2026 | 14.8K | 8% | 3 | 880 | 0.48% | 10 | | Jul 2026 | 18.1K | 9.2% | 3 | 880 | 0.45% | 10 | | Aug 2026 | 18.1K | 7.8% | 3 | 1.3K | 0.56% | 10 | | Sep 2026 | 18.1K | 9.2% | 3 | 1.3K | 0.66% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Gain’s and Seventh Generation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gain**: Measured on the search term “gain detergent”. - **Seventh Generation**: Measured on the search term “seventh generation detergent”. - [Gain profile](/demand/us/brands/gain) - [Seventh Generation profile](/demand/us/brands/seventh-generation) - [All laundry detergent brands in the United States](/demand/us/categories/us-laundry-detergent-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gain or Seventh Generation more popular in search? In September 2026, Gain had more branded searches than Seventh Generation among laundry detergent brands in the United States. Gain had about 18,100 branded searches, while Seventh Generation had 1,300. Gain made up 9.2% of all laundry detergent brand searches we track, and Seventh Generation accounted for 0.66%. ## Cite this page Brandwave. "Gain vs Seventh Generation: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gain-vs-seventh-generation This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gain-vs-seventh-generation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.