--- title: "Gabb vs Wisephone: Which is searched more in the United States?" description: "Is Gabb or Wisephone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gabb-vs-wisephone" publisher: "Brandwave" --- # Gabb vs Wisephone: Which is searched more in the United States? Is Gabb or Wisephone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gabb and Wisephone - **Competitive set**: Kids phone brands - **Market**: United States - **Month measured**: Sep 2026 - **Gabb Share of Search**: 33.3% - **Wisephone Share of Search**: 12.9% ## Is Gabb or Wisephone more popular in search? - In September 2026, Gabb had more branded searches than Wisephone among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Wisephone had 27,100. Gabb made up 33.3% of all kids phone brand searches we track, and Wisephone accounted for 12.9%. - Gabb was ahead of Wisephone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States moved from 37.5% to 33.3%, and its estimated monthly branded searches moved from 65.2K to 69.7K. - Across the 12 months ending September 2026, Wisephone’s share of searches among kids phone brands in the United States moved from 5.7% to 12.9%, and its estimated monthly branded searches moved from 9.9K to 27.1K. ## Top kids phone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gabb was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wisephone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gabb | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pinwheel | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Troomi | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wisephone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids phone brands - Asked ChatGPT "Which phone should I get my kid in the US?": 1. Bark, 2. Gabb - Asked ChatGPT "What are the best kids phone brands in the US?": 1. Bark, 2. Gabb, 3. Pinwheel, 4. Troomi - Asked ChatGPT "What's the best first phone for a 10-year-old in the US?": 1. Gabb, 2. Pinwheel, 3. Bark - Searched Google, AI Overview "kids phone": 1. Gabb, 2. Pinwheel - Searched Google, AI Overview "smart watch for kids": 1. Bark Not named in any answer: Wisephone. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States kids phone brands in September 2026? - In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches. - In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%. ## Month by month | Month | Gabb estimated searches | Gabb Share of Search | Gabb rank | Wisephone estimated searches | Wisephone Share of Search | Wisephone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 65.2K | 37.5% | 2 | 9.9K | 5.7% | 5 | | Nov 2025 | 74.8K | 37% | 2 | 9.9K | 4.9% | 5 | | Dec 2025 | 83.8K | 39.5% | 2 | 9.9K | 4.7% | 5 | | Jan 2026 | 62.5K | 40.1% | 1 | 9.9K | 6.4% | 4 | | Feb 2026 | 49.3K | 35.7% | 2 | 8.1K | 5.9% | 5 | | Mar 2026 | 51.1K | 35.6% | 2 | 9.9K | 6.9% | 5 | | Apr 2026 | 51.1K | 35.6% | 2 | 9.9K | 6.9% | 5 | | May 2026 | 60.7K | 35.4% | 2 | 9.9K | 5.8% | 5 | | Jun 2026 | 53.3K | 33% | 2 | 9.9K | 6.1% | 5 | | Jul 2026 | 51.1K | 29% | 2 | 9.9K | 5.6% | 5 | | Aug 2026 | 98.7K | 39.3% | 2 | 12.1K | 4.8% | 5 | | Sep 2026 | 69.7K | 33.3% | 2 | 27.1K | 12.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gabb’s and Wisephone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gabb**: Measured on the search terms “gabb phone”, “gabb watch” and “gabb wireless”, summed into one figure. - **Wisephone**: Measured on the search term “wisephone”. - [Gabb profile](/demand/us/brands/gabb) - [Wisephone profile](/demand/us/brands/wisephone) - [All kids phone brands in the United States](/demand/us/categories/us-kids-phone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gabb or Wisephone more popular in search? In September 2026, Gabb had more branded searches than Wisephone among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Wisephone had 27,100. Gabb made up 33.3% of all kids phone brand searches we track, and Wisephone accounted for 12.9%. ## Cite this page Brandwave. "Gabb vs Wisephone: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gabb-vs-wisephone This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gabb-vs-wisephone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.