--- title: "Gabb vs Pinwheel: Which is searched more in the United States?" description: "Is Gabb or Pinwheel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/gabb-vs-pinwheel-phone" publisher: "Brandwave" --- # Gabb vs Pinwheel: Which is searched more in the United States? Is Gabb or Pinwheel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids phone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gabb and Pinwheel - **Competitive set**: Kids phone brands - **Market**: United States - **Month measured**: Sep 2026 - **Gabb Share of Search**: 33.3% - **Pinwheel Share of Search**: 5.8% ## Is Gabb or Pinwheel more popular in search? - In September 2026, Gabb had more branded searches than Pinwheel among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Pinwheel had 12,100. Gabb made up 33.3% of all kids phone brand searches we track, and Pinwheel accounted for 5.8%. - Gabb was ahead of Pinwheel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States moved from 37.5% to 33.3%, and its estimated monthly branded searches moved from 65.2K to 69.7K. - Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States moved from 5.7% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## How did search popularity change for United States kids phone brands in September 2026? - In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches. - In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%. - In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%. ## Month by month | Month | Gabb estimated searches | Gabb Share of Search | Gabb rank | Pinwheel estimated searches | Pinwheel Share of Search | Pinwheel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 65.2K | 37.5% | 2 | 9.9K | 5.7% | 4 | | Nov 2025 | 74.8K | 37% | 2 | 12.1K | 6% | 4 | | Dec 2025 | 83.8K | 39.5% | 2 | 9.9K | 4.7% | 4 | | Jan 2026 | 62.5K | 40.1% | 1 | 8.1K | 5.2% | 5 | | Feb 2026 | 49.3K | 35.7% | 2 | 8.1K | 5.9% | 4 | | Mar 2026 | 51.1K | 35.6% | 2 | 9.9K | 6.9% | 4 | | Apr 2026 | 51.1K | 35.6% | 2 | 9.9K | 6.9% | 4 | | May 2026 | 60.7K | 35.4% | 2 | 12.1K | 7.1% | 4 | | Jun 2026 | 53.3K | 33% | 2 | 12.1K | 7.5% | 3 | | Jul 2026 | 51.1K | 29% | 2 | 14.8K | 8.4% | 3 | | Aug 2026 | 98.7K | 39.3% | 2 | 18.1K | 7.2% | 3 | | Sep 2026 | 69.7K | 33.3% | 2 | 12.1K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gabb’s and Pinwheel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gabb**: Measured on the search terms “gabb phone”, “gabb watch” and “gabb wireless”, summed into one figure. - **Pinwheel**: Measured on the search term “pinwheel phone”. - [Gabb profile](/demand/us/brands/gabb) - [Pinwheel profile](/demand/us/brands/pinwheel-phone) - [All kids phone brands in the United States](/demand/us/categories/us-kids-phone-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gabb or Pinwheel more popular in search? In September 2026, Gabb had more branded searches than Pinwheel among kids phone brands in the United States. Gabb had about 69,700 branded searches, while Pinwheel had 12,100. Gabb made up 33.3% of all kids phone brand searches we track, and Pinwheel accounted for 5.8%. ## Cite this page Brandwave. "Gabb vs Pinwheel: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/gabb-vs-pinwheel-phone This page is also available as HTML at https://gobrandwave.com/demand/us/compare/gabb-vs-pinwheel-phone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.