---
title: "Fubo vs Hulu: Which is searched more in the United States?"
description: "Is Fubo or Hulu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live TV streaming services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/fubo-vs-hulu"
publisher: "Brandwave"
---

# Fubo vs Hulu: Which is searched more in the United States?

Is Fubo or Hulu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Live TV streaming services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fubo and Hulu
- **Competitive set**: Live TV streaming services
- **Market**: United States
- **Month measured**: Sep 2026
- **Fubo Share of Search**: 14.2%
- **Hulu Share of Search**: 4.3%

## Is Fubo or Hulu more popular in search?

- In September 2026, Fubo had more branded searches than Hulu among live TV streaming services in the United States. Fubo had about 1.5 million branded searches, while Hulu had 450,000. Fubo made up 14.2% of all live TV streaming service searches we track, and Hulu accounted for 4.3%.
- Fubo was ahead of Hulu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fubo’s share of searches among live TV streaming services in the United States moved from 14.6% to 14.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States moved from 9.8% to 4.3%, and its estimated monthly branded searches moved from 1.2M to 450K.

## How did search popularity change for United States live TV streaming services in September 2026?

- In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.
- In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.

## Month by month

| Month | Fubo estimated searches | Fubo Share of Search | Fubo rank | Hulu estimated searches | Hulu Share of Search | Hulu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 14.6% | 2 | 1.2M | 9.8% | 3 |
| Nov 2025 | 2.7M | 19% | 2 | 1.8M | 12.7% | 3 |
| Dec 2025 | 1.2M | 14.5% | 2 | 823K | 9.8% | 3 |
| Jan 2026 | 1.8M | 17.6% | 2 | 823K | 7.9% | 4 |
| Feb 2026 | 823K | 11.1% | 2 | 550K | 7.4% | 3 |
| Mar 2026 | 1.2M | 14.3% | 2 | 1.2M | 14.3% | 3 |
| Apr 2026 | 1M | 15.5% | 2 | 368K | 5.7% | 4 |
| May 2026 | 823K | 13.5% | 2 | 301K | 5% | 4 |
| Jun 2026 | 1.8M | 19.5% | 2 | 368K | 3.9% | 4 |
| Jul 2026 | 1.2M | 19.1% | 2 | 301K | 4.7% | 4 |
| Aug 2026 | 1M | 15.8% | 2 | 368K | 5.8% | 4 |
| Sep 2026 | 1.5M | 14.2% | 2 | 450K | 4.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fubo’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fubo**: Measured on the search term “fubo”.
- **Hulu**: Measured on the search term “hulu live tv”.

- [Fubo profile](/demand/us/brands/fubo)
- [Hulu profile](/demand/us/brands/hulu)
- [All live TV streaming services in the United States](/demand/us/categories/us-live-tv-streaming-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fubo or Hulu more popular in search?

In September 2026, Fubo had more branded searches than Hulu among live TV streaming services in the United States. Fubo had about 1.5 million branded searches, while Hulu had 450,000. Fubo made up 14.2% of all live TV streaming service searches we track, and Hulu accounted for 4.3%.

## Cite this page

Brandwave. "Fubo vs Hulu: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fubo-vs-hulu

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fubo-vs-hulu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.