--- title: "Frigidaire vs GE Appliances: Which is searched more in the United States?" description: "Is Frigidaire or GE Appliances more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/frigidaire-vs-ge-appliances" publisher: "Brandwave" --- # Frigidaire vs GE Appliances: Which is searched more in the United States? Is Frigidaire or GE Appliances more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Refrigerator brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frigidaire and GE Appliances - **Competitive set**: Refrigerator brands - **Market**: United States - **Month measured**: Sep 2026 - **Frigidaire Share of Search**: 12.6% - **GE Appliances Share of Search**: 10.3% ## Is Frigidaire or GE Appliances more popular in search? - In September 2026, Frigidaire had more branded searches than GE Appliances among refrigerator brands in the United States. Frigidaire had about 74,000 branded searches, while GE Appliances had 60,500. Frigidaire made up 12.6% of all refrigerator brand searches we track, and GE Appliances accounted for 10.3%. - The lead changed hands once in the 12 months ending September 2026: Frigidaire took it in December 2025. - Across the 12 months ending September 2026, Frigidaire’s share of searches among refrigerator brands in the United States moved from 10% to 12.6%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, GE Appliances’ share of searches among refrigerator brands in the United States moved from 12.2% to 10.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances was listed before Frigidaire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GE Appliances | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whirlpool | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Café | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Frigidaire | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sub-Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viking | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refrigerator brands - Asked ChatGPT "Which refrigerator should I buy?": 1. Bosch, 2. GE Appliances, 3. LG - Asked ChatGPT "What are the most reliable refrigerator brands?": 1. Whirlpool, 2. GE Appliances, 3. Bosch, 4. LG, 5. Frigidaire - Asked ChatGPT "What is the best French door refrigerator?": 1. Café, 2. Bosch, 3. GE Appliances, 4. Frigidaire, 5. Samsung - Searched Google, AI Overview "refrigerator": named none of the brands we track - Searched Google, AI Overview "french door refrigerator": 1. Samsung, 2. LG, 3. GE Appliances, 4. Frigidaire Not named in any answer: KitchenAid, Sub-Zero, Hisense, Maytag, Thermador, Smeg, Viking and Miele. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States refrigerator brands in September 2026? - In September 2026, GE Appliances gained share of searches among refrigerator brands in the United States, from 8.4% to 10.3%. ## Month by month | Month | Frigidaire estimated searches | Frigidaire Share of Search | Frigidaire rank | GE Appliances estimated searches | GE Appliances Share of Search | GE Appliances rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 10% | 5 | 90.5K | 12.2% | 3 | | Nov 2025 | 74K | 10% | 4 | 74K | 10% | 5 | | Dec 2025 | 74K | 11.9% | 3 | 49.5K | 7.9% | 6 | | Jan 2026 | 74K | 11.8% | 3 | 49.5K | 7.9% | 6 | | Feb 2026 | 60.5K | 10.5% | 4 | 49.5K | 8.6% | 5 | | Mar 2026 | 74K | 11.5% | 3 | 60.5K | 9.4% | 5 | | Apr 2026 | 74K | 11.7% | 4 | 49.5K | 7.8% | 6 | | May 2026 | 74K | 11.9% | 3 | 49.5K | 8% | 6 | | Jun 2026 | 90.5K | 12.8% | 3 | 60.5K | 8.6% | 6 | | Jul 2026 | 90.5K | 12.4% | 3 | 60.5K | 8.3% | 6 | | Aug 2026 | 90.5K | 12.6% | 2 | 60.5K | 8.4% | 5 | | Sep 2026 | 74K | 12.6% | 2 | 60.5K | 10.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Frigidaire’s and GE Appliances’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frigidaire**: Measured on the search term “frigidaire refrigerator”. - **GE Appliances**: Measured on the search term “ge refrigerator”. - [Frigidaire profile](/demand/us/brands/frigidaire) - [GE Appliances profile](/demand/us/brands/ge-appliances) - [All refrigerator brands in the United States](/demand/us/categories/us-refrigerator-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frigidaire or GE Appliances more popular in search? In September 2026, Frigidaire had more branded searches than GE Appliances among refrigerator brands in the United States. Frigidaire had about 74,000 branded searches, while GE Appliances had 60,500. Frigidaire made up 12.6% of all refrigerator brand searches we track, and GE Appliances accounted for 10.3%. ## Cite this page Brandwave. "Frigidaire vs GE Appliances: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/frigidaire-vs-ge-appliances This page is also available as HTML at https://gobrandwave.com/demand/us/compare/frigidaire-vs-ge-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.