--- title: "FreshBooks vs Wave: Which is searched more in the United States?" description: "Is FreshBooks or Wave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/freshbooks-vs-wave-accounting" publisher: "Brandwave" --- # FreshBooks vs Wave: Which is searched more in the United States? Is FreshBooks or Wave more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FreshBooks and Wave - **Competitive set**: Small business accounting software - **Market**: United States - **Month measured**: Sep 2026 - **FreshBooks Share of Search**: 2.8% - **Wave Share of Search**: 1.9% ## Is FreshBooks or Wave more popular in search? - In September 2026, FreshBooks had more branded searches than Wave among small business accounting software in the United States. FreshBooks had about 33,100 branded searches, while Wave had 22,200. FreshBooks made up 2.8% of all small business accounting software searches we track, and Wave accounted for 1.9%. - FreshBooks was ahead of Wave in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FreshBooks’ share of searches among small business accounting software in the United States moved from 4.1% to 2.8%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Wave’s share of searches among small business accounting software in the United States moved from 2.7% to 1.9%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top small business accounting software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both FreshBooks and Wave showed up in all five answers. Wave was listed before FreshBooks in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QuickBooks Online | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Wave | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Xero | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | FreshBooks | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Zoho Books | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Sage Accounting | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ZipBooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business accounting software - Asked ChatGPT "What's the best accounting software for a small business?": 1. QuickBooks Online, 2. Xero, 3. Wave, 4. FreshBooks, 5. Zoho Books - Asked ChatGPT "Which bookkeeping software should I use for my small business?": 1. QuickBooks Online, 2. Wave, 3. Xero, 4. Zoho Books, 5. FreshBooks - Asked ChatGPT "What's the easiest accounting software for a freelancer?": 1. Wave, 2. FreshBooks - Searched Google, AI Overview "accounting software": 1. QuickBooks Online, 2. Xero, 3. FreshBooks, 4. Zoho Books, 5. Wave - Searched Google, AI Overview "small business accounting software": 1. QuickBooks Online, 2. Xero, 3. FreshBooks, 4. Wave, 5. Zoho Books, 6. Sage Accounting Not named in any answer: ZipBooks. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States small business accounting software in September 2026? - Estimated monthly branded searches for FreshBooks in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Wave in the United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. ## Month by month | Month | FreshBooks estimated searches | FreshBooks Share of Search | FreshBooks rank | Wave estimated searches | Wave Share of Search | Wave rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 4.1% | 3 | 33.1K | 2.7% | 4 | | Nov 2025 | 40.5K | 4% | 3 | 27.1K | 2.7% | 4 | | Dec 2025 | 40.5K | 4% | 3 | 33.1K | 3.2% | 4 | | Jan 2026 | 49.5K | 4% | 3 | 49.5K | 4% | 4 | | Feb 2026 | 33.1K | 2.8% | 3 | 33.1K | 2.8% | 4 | | Mar 2026 | 33.1K | 2.8% | 3 | 33.1K | 2.8% | 4 | | Apr 2026 | 33.1K | 2.8% | 3 | 33.1K | 2.8% | 4 | | May 2026 | 27.1K | 2.7% | 3 | 22.2K | 2.2% | 5 | | Jun 2026 | 40.5K | 4.1% | 3 | 27.1K | 2.7% | 4 | | Jul 2026 | 33.1K | 2.8% | 3 | 22.2K | 1.9% | 5 | | Aug 2026 | 27.1K | 2.3% | 3 | 22.2K | 1.9% | 5 | | Sep 2026 | 33.1K | 2.8% | 3 | 22.2K | 1.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using FreshBooks’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FreshBooks**: Measured on the search term “freshbooks”. - **Wave**: Measured on the search term “wave accounting”. - [FreshBooks profile](/demand/us/brands/freshbooks) - [Wave profile](/demand/us/brands/wave-accounting) - [All small business accounting software in the United States](/demand/us/categories/us-small-business-accounting-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FreshBooks or Wave more popular in search? In September 2026, FreshBooks had more branded searches than Wave among small business accounting software in the United States. FreshBooks had about 33,100 branded searches, while Wave had 22,200. FreshBooks made up 2.8% of all small business accounting software searches we track, and Wave accounted for 1.9%. ## Cite this page Brandwave. "FreshBooks vs Wave: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/freshbooks-vs-wave-accounting This page is also available as HTML at https://gobrandwave.com/demand/us/compare/freshbooks-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.