--- title: "FreeWill vs Rocket Lawyer: Which is searched more in the United States?" description: "Is FreeWill or Rocket Lawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online will services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/freewill-vs-rocket-lawyer" publisher: "Brandwave" --- # FreeWill vs Rocket Lawyer: Which is searched more in the United States? Is FreeWill or Rocket Lawyer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online will services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FreeWill and Rocket Lawyer - **Competitive set**: Online will services - **Market**: United States - **Month measured**: Sep 2026 - **FreeWill Share of Search**: 1.9% - **Rocket Lawyer Share of Search**: 28.5% ## Is FreeWill or Rocket Lawyer more popular in search? - In September 2026, Rocket Lawyer had more branded searches than FreeWill among online will services in the United States. Rocket Lawyer had about 40,500 branded searches, while FreeWill had 2,690. Rocket Lawyer made up 28.5% of all online will service searches we track, and FreeWill accounted for 1.9%. - Rocket Lawyer was ahead of FreeWill in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FreeWill’s share of searches among online will services in the United States moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K. - Across the 12 months ending September 2026, Rocket Lawyer’s share of searches among online will services in the United States moved from 28.6% to 28.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top online will services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FreeWill appeared in all five answers. Rocket Lawyer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FreeWill was listed before Rocket Lawyer in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trust & Will | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FreeWill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LegalZoom | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rocket Lawyer | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gentreo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online will services - Asked ChatGPT "Which online will service should I use in the US?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom - Asked ChatGPT "What are the best online will services in the US?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom, 4. Rocket Lawyer - Asked ChatGPT "What's the best online will service in the US for a simple will?": 1. FreeWill, 2. Trust & Will, 3. LegalZoom - Searched Google, AI Overview "online will service": 1. Trust & Will, 2. LegalZoom, 3. Rocket Lawyer, 4. FreeWill - Searched Google, AI Overview "make a will online": 1. LegalZoom, 2. Trust & Will, 3. FreeWill Not named in any answer: Gentreo. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States online will services in September 2026? - In September 2026, Rocket Lawyer gained share of searches among online will services in the United States, from 24.6% to 28.5%. ## Month by month | Month | FreeWill estimated searches | FreeWill Share of Search | FreeWill rank | Rocket Lawyer estimated searches | Rocket Lawyer Share of Search | Rocket Lawyer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 1.5% | 4 | 49.5K | 28.6% | 3 | | Nov 2025 | 2.7K | 1.7% | 4 | 49.5K | 30.5% | 2 | | Dec 2025 | 3.7K | 2.3% | 4 | 49.5K | 30.3% | 2 | | Jan 2026 | 7.2K | 3.3% | 4 | 49.5K | 22.4% | 3 | | Feb 2026 | 9.5K | 4.9% | 4 | 49.5K | 25.6% | 3 | | Mar 2026 | 8.2K | 3.7% | 4 | 60.5K | 27.5% | 2 | | Apr 2026 | 12.5K | 6.4% | 4 | 49.5K | 25.2% | 3 | | May 2026 | 12.8K | 7.4% | 4 | 49.5K | 28.7% | 2 | | Jun 2026 | 7.4K | 4.7% | 4 | 40.5K | 25.6% | 3 | | Jul 2026 | 5.8K | 3.7% | 4 | 40.5K | 25.9% | 3 | | Aug 2026 | 2.9K | 1.7% | 4 | 40.5K | 24.6% | 3 | | Sep 2026 | 2.7K | 1.9% | 4 | 40.5K | 28.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using FreeWill’s and Rocket Lawyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FreeWill**: Measured on the search terms “freewill estate planning”, “freewill will” and “freewill.com”, summed into one figure. - **Rocket Lawyer**: Measured on the search term “rocket lawyer”. - [FreeWill profile](/demand/us/brands/freewill) - [Rocket Lawyer profile](/demand/us/brands/rocket-lawyer) - [All online will services in the United States](/demand/us/categories/us-online-will-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FreeWill or Rocket Lawyer more popular in search? In September 2026, Rocket Lawyer had more branded searches than FreeWill among online will services in the United States. Rocket Lawyer had about 40,500 branded searches, while FreeWill had 2,690. Rocket Lawyer made up 28.5% of all online will service searches we track, and FreeWill accounted for 1.9%. ## Cite this page Brandwave. "FreeWill vs Rocket Lawyer: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/freewill-vs-rocket-lawyer This page is also available as HTML at https://gobrandwave.com/demand/us/compare/freewill-vs-rocket-lawyer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.