--- title: "FragranceX vs Perfumania: Which is searched more in the United States?" description: "Is FragranceX or Perfumania more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fragrancex-vs-perfumania" publisher: "Brandwave" --- # FragranceX vs Perfumania: Which is searched more in the United States? Is FragranceX or Perfumania more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FragranceX and Perfumania - **Competitive set**: Perfume retailers - **Market**: United States - **Month measured**: Sep 2026 - **FragranceX Share of Search**: 2.8% - **Perfumania Share of Search**: 5.2% ## Is FragranceX or Perfumania more popular in search? - In September 2026, Perfumania had more branded searches than FragranceX among perfume retailers in the United States. Perfumania had about 60,500 branded searches, while FragranceX had 33,100. Perfumania made up 5.2% of all perfume retailer searches we track, and FragranceX accounted for 2.8%. - Perfumania was ahead of FragranceX in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FragranceX’s share of searches among perfume retailers in the United States moved from 3.1% to 2.8%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Perfumania’s share of searches among perfume retailers in the United States moved from 5.7% to 5.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top perfume retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FragranceX was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Perfumania was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FragranceX was listed before Perfumania in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FragranceNet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FragranceX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Jomashop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | FragranceBuy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Perfumania | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fragrance Outlet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about perfume retailers - Asked ChatGPT "What's the best website for discount perfume?": 1. FragranceNet, 2. Jomashop, 3. FragranceX - Asked ChatGPT "Is it safe to buy cologne from discount fragrance sites?": 1. FragranceNet, 2. FragranceX, 3. FragranceBuy - Asked ChatGPT "Where can I buy authentic designer perfume for less?": 1. FragranceNet, 2. Jomashop, 3. FragranceBuy, 4. Fragrance Outlet, 5. Perfumania - Searched Google, AI Overview "perfume store": named none of the brands we track - Searched Google, AI Overview "discount perfume": 1. FragranceX, 2. FragranceNet, 3. Perfumania, 4. Jomashop Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States perfume retailers in September 2026? Neither FragranceX nor Perfumania moved beyond provider rounding among perfume retailers in Sep 2026. ## Month by month | Month | FragranceX estimated searches | FragranceX Share of Search | FragranceX rank | Perfumania estimated searches | Perfumania Share of Search | Perfumania rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 3.1% | 4 | 60.5K | 5.7% | 3 | | Nov 2025 | 49.5K | 3.5% | 4 | 90.5K | 6.3% | 3 | | Dec 2025 | 74K | 4.2% | 4 | 135K | 7.6% | 3 | | Jan 2026 | 40.5K | 3.4% | 4 | 60.5K | 5.1% | 3 | | Feb 2026 | 40.5K | 3.8% | 4 | 60.5K | 5.7% | 3 | | Mar 2026 | 49.5K | 4.1% | 4 | 60.5K | 5.1% | 3 | | Apr 2026 | 49.5K | 3.9% | 4 | 60.5K | 4.8% | 3 | | May 2026 | 40.5K | 3.2% | 4 | 60.5K | 4.8% | 3 | | Jun 2026 | 33.1K | 2.8% | 4 | 60.5K | 5.2% | 3 | | Jul 2026 | 33.1K | 2.8% | 4 | 60.5K | 5.2% | 3 | | Aug 2026 | 33.1K | 2.8% | 4 | 60.5K | 5.2% | 3 | | Sep 2026 | 33.1K | 2.8% | 4 | 60.5K | 5.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using FragranceX’s and Perfumania’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FragranceX**: Measured on the search term “fragrancex”. - **Perfumania**: Measured on the search term “perfumania”. - [FragranceX profile](/demand/us/brands/fragrancex) - [Perfumania profile](/demand/us/brands/perfumania) - [All perfume retailers in the United States](/demand/us/categories/us-perfume-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FragranceX or Perfumania more popular in search? In September 2026, Perfumania had more branded searches than FragranceX among perfume retailers in the United States. Perfumania had about 60,500 branded searches, while FragranceX had 33,100. Perfumania made up 5.2% of all perfume retailer searches we track, and FragranceX accounted for 2.8%. ## Cite this page Brandwave. "FragranceX vs Perfumania: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fragrancex-vs-perfumania This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fragrancex-vs-perfumania. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.