--- title: "Fragrance Outlet vs FragranceBuy: Which is searched more in the United States?" description: "Is Fragrance Outlet or FragranceBuy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/fragrance-outlet-vs-fragrancebuy" publisher: "Brandwave" --- # Fragrance Outlet vs FragranceBuy: Which is searched more in the United States? Is Fragrance Outlet or FragranceBuy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Perfume retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fragrance Outlet and FragranceBuy - **Competitive set**: Perfume retailers - **Market**: United States - **Month measured**: Sep 2026 - **Fragrance Outlet Share of Search**: 1.9% - **FragranceBuy Share of Search**: 0.46% ## Is Fragrance Outlet or FragranceBuy more popular in search? - In September 2026, Fragrance Outlet had more branded searches than FragranceBuy among perfume retailers in the United States. Fragrance Outlet had about 22,200 branded searches, while FragranceBuy had 5,400. Fragrance Outlet made up 1.9% of all perfume retailer searches we track, and FragranceBuy accounted for 0.46%. - Fragrance Outlet was ahead of FragranceBuy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fragrance Outlet’s share of searches among perfume retailers in the United States moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, FragranceBuy’s share of searches among perfume retailers in the United States moved from 1.7% to 0.46%, and its estimated monthly branded searches moved from 18.1K to 5.4K. ## Top perfume retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FragranceBuy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fragrance Outlet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. FragranceBuy was listed before Fragrance Outlet in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | FragranceNet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FragranceX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Jomashop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | FragranceBuy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Perfumania | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Fragrance Outlet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about perfume retailers - Asked ChatGPT "What's the best website for discount perfume?": 1. FragranceNet, 2. Jomashop, 3. FragranceX - Asked ChatGPT "Is it safe to buy cologne from discount fragrance sites?": 1. FragranceNet, 2. FragranceX, 3. FragranceBuy - Asked ChatGPT "Where can I buy authentic designer perfume for less?": 1. FragranceNet, 2. Jomashop, 3. FragranceBuy, 4. Fragrance Outlet, 5. Perfumania - Searched Google, AI Overview "perfume store": named none of the brands we track - Searched Google, AI Overview "discount perfume": 1. FragranceX, 2. FragranceNet, 3. Perfumania, 4. Jomashop Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States perfume retailers in September 2026? - Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026. - Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Fragrance Outlet estimated searches | Fragrance Outlet Share of Search | Fragrance Outlet rank | FragranceBuy estimated searches | FragranceBuy Share of Search | FragranceBuy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 2.6% | 5 | 18.1K | 1.7% | 6 | | Nov 2025 | 40.5K | 2.8% | 5 | 18.1K | 1.3% | 6 | | Dec 2025 | 49.5K | 2.8% | 5 | 18.1K | 1% | 6 | | Jan 2026 | 27.1K | 2.3% | 5 | 12.1K | 1% | 6 | | Feb 2026 | 27.1K | 2.6% | 5 | 9.9K | 0.93% | 6 | | Mar 2026 | 27.1K | 2.3% | 5 | 9.9K | 0.83% | 6 | | Apr 2026 | 27.1K | 2.1% | 5 | 8.1K | 0.64% | 6 | | May 2026 | 27.1K | 2.1% | 5 | 8.1K | 0.64% | 6 | | Jun 2026 | 27.1K | 2.3% | 5 | 6.6K | 0.56% | 6 | | Jul 2026 | 27.1K | 2.3% | 5 | 6.6K | 0.56% | 6 | | Aug 2026 | 27.1K | 2.3% | 5 | 6.6K | 0.56% | 6 | | Sep 2026 | 22.2K | 1.9% | 5 | 5.4K | 0.46% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fragrance Outlet’s and FragranceBuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fragrance Outlet**: Measured on the search term “fragrance outlet”. - **FragranceBuy**: Measured on the search term “fragrancebuy”. - [Fragrance Outlet profile](/demand/us/brands/fragrance-outlet) - [FragranceBuy profile](/demand/us/brands/fragrancebuy) - [All perfume retailers in the United States](/demand/us/categories/us-perfume-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fragrance Outlet or FragranceBuy more popular in search? In September 2026, Fragrance Outlet had more branded searches than FragranceBuy among perfume retailers in the United States. Fragrance Outlet had about 22,200 branded searches, while FragranceBuy had 5,400. Fragrance Outlet made up 1.9% of all perfume retailer searches we track, and FragranceBuy accounted for 0.46%. ## Cite this page Brandwave. "Fragrance Outlet vs FragranceBuy: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/fragrance-outlet-vs-fragrancebuy This page is also available as HTML at https://gobrandwave.com/demand/us/compare/fragrance-outlet-vs-fragrancebuy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.