--- title: "Found vs Novo: Which is more popular in the United States?" description: "Is Found or Novo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/found-banking-vs-novo" publisher: "Brandwave" --- # Found vs Novo: Which is more popular in the United States? Is Found or Novo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business bank accounts set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Found and Novo - **Competitive set**: Business bank accounts - **Market**: United States - **Month measured**: Oct 2026 - **Found Share of Search**: 12.8% - **Novo Share of Search**: 5.6% ## Is Found or Novo more popular in search? - In October 2026, Found had more branded searches than Novo among business bank accounts in the United States. Found had about 16,200 branded searches, while Novo had 7,080. Found made up 12.8% of all business bank account searches we track, and Novo accounted for 5.6%. - Found was ahead of Novo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Found’s share of searches among business bank accounts in the United States moved from 14.1% to 12.8%, and its estimated monthly branded searches held steady at 16.2K. - Across the 12 months ending October 2026, Novo’s share of searches among business bank accounts in the United States moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 9K to 7.1K. ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Found nor Novo showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluevine | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chase | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Relay | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | American Express | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mercury | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Wells Fargo | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Found | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Novo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lili | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bank of America | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | NorthOne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about business bank accounts - Asked ChatGPT "What's the best business bank account for a small business?": 1. Bluevine, 2. Chase, 3. Relay - Asked ChatGPT "Which business checking account has no monthly fees?": 1. Bluevine, 2. American Express, 3. Relay - Asked ChatGPT "Where should I open a bank account for my LLC?": 1. Bluevine, 2. Chase, 3. Relay - Searched Google, AI Overview "business bank account": 1. Bluevine, 2. Mercury, 3. Wells Fargo, 4. American Express Not named in any answer: Found, Novo, Lili, Bank of America and NorthOne. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States business bank accounts in October 2026? - In October 2026, American Express overtook Bluevine and 2 others to rank 4th among business bank accounts in the United States, with 6.4% of the searches. - In October 2026, Novo lost share of searches among business bank accounts in the United States, from 6.7% to 5.6%. - Found’s share of searches among business bank accounts in the United States has gained ground for 3 months in a row, from 10% to 12.8% in October 2026. ## How has branded search for Found and Novo changed in the United States over the last 12 months? | Month | Found estimated searches | Found Share of Search | Found rank | Novo estimated searches | Novo Share of Search | Novo rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 16.2K | 14.1% | 3 | 9K | 7.8% | 5 | | Dec 2025 | 16.2K | 13.5% | 3 | 10.9K | 9.1% | 5 | | Jan 2026 | 16.2K | 11.4% | 3 | 11.5K | 8.1% | 6 | | Feb 2026 | 16.2K | 11.6% | 3 | 14K | 10% | 5 | | Mar 2026 | 19.8K | 11.9% | 4 | 11.5K | 6.9% | 6 | | Apr 2026 | 16.2K | 9.9% | 4 | 11.5K | 7% | 5 | | May 2026 | 16.2K | 10% | 4 | 9.4K | 5.8% | 6 | | Jun 2026 | 16.2K | 9.8% | 5 | 9.1K | 5.5% | 6 | | Jul 2026 | 16.2K | 10% | 4 | 10.5K | 6.5% | 6 | | Aug 2026 | 16.2K | 10.9% | 3 | 9K | 6.1% | 6 | | Sep 2026 | 16.2K | 12.5% | 3 | 8.7K | 6.7% | 5 | | Oct 2026 | 16.2K | 12.8% | 3 | 7.1K | 5.6% | 6 | ## How are Found’s and Novo’s branded searches counted? Brandwave collects information about searches that people make online using Found’s and Novo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Found**: Measured on the search terms “found bank” and “found banking”, summed into one figure. - **Novo**: Measured on the search terms “novo bank” and “novo business checking”, summed into one figure. - [Found profile](/demand/us/brands/found-banking) - [Novo profile](/demand/us/brands/novo) - [All business bank accounts in the United States](/demand/us/categories/us-business-bank-accounts): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Found or Novo more popular in search? In October 2026, Found had more branded searches than Novo among business bank accounts in the United States. Found had about 16,200 branded searches, while Novo had 7,080. Found made up 12.8% of all business bank account searches we track, and Novo accounted for 5.6%. ## Cite this page Brandwave. "Found vs Novo: Which is more popular in the United States?". https://gobrandwave.com/demand/us/compare/found-banking-vs-novo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/found-banking-vs-novo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.