---
title: "Ford vs Kia: Which is searched more in the United States?"
description: "Is Ford or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/ford-vs-kia"
publisher: "Brandwave"
---

# Ford vs Kia: Which is searched more in the United States?

Is Ford or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ford and Kia
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Ford Share of Search**: 6.2%
- **Kia Share of Search**: 5.2%

## Is Ford or Kia more popular in search?

- In September 2026, Ford had more branded searches than Kia among car brands in the United States. Ford had about 4.1 million branded searches, while Kia had 3.5 million. Ford made up 6.2% of all car brand searches we track, and Kia accounted for 5.2%.
- Ford was ahead of Kia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ford’s share of searches among car brands in the United States moved from 6.6% to 6.2%, and its estimated monthly branded searches moved from 4.5M to 4.1M.
- Across the 12 months ending September 2026, Kia’s share of searches among car brands in the United States moved from 4.5% to 5.2%, and its estimated monthly branded searches moved from 3M to 3.5M.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ford and Kia were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ford and Kia were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- Estimated monthly branded searches for Kia in the United States rose 14% over 12 measured months, from 3M to 3.5M in September 2026.

## Month by month

| Month | Ford estimated searches | Ford Share of Search | Ford rank | Kia estimated searches | Kia Share of Search | Kia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5M | 6.6% | 2 | 3M | 4.5% | 7 |
| Nov 2025 | 4.3M | 6.6% | 3 | 3.1M | 4.8% | 7 |
| Dec 2025 | 4.3M | 6.4% | 3 | 3.1M | 4.7% | 7 |
| Jan 2026 | 4.4M | 6.3% | 3 | 3.2M | 4.6% | 7 |
| Feb 2026 | 4.3M | 6.5% | 3 | 3.3M | 5% | 6 |
| Mar 2026 | 4.6M | 6.2% | 3 | 3.8M | 5.1% | 6 |
| Apr 2026 | 4.5M | 6.2% | 4 | 3.7M | 5.1% | 6 |
| May 2026 | 4.5M | 6.2% | 4 | 3.7M | 5% | 6 |
| Jun 2026 | 4.2M | 6.2% | 4 | 3.3M | 5% | 6 |
| Jul 2026 | 4.1M | 6.1% | 4 | 3.7M | 5.5% | 5 |
| Aug 2026 | 4.5M | 6.3% | 4 | 3.8M | 5.3% | 5 |
| Sep 2026 | 4.1M | 6.2% | 4 | 3.5M | 5.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ford**: Measured on the search terms “ford”, “ford bronco”, “ford bronco sport”, “ford escape”, “ford expedition”, “ford explorer”, “ford f150”, “ford maverick”, “ford mustang” and “ford ranger”, summed into one figure.
- **Kia**: Measured on the search terms “kia”, “kia carnival”, “kia ev9”, “kia forte”, “kia k5”, “kia seltos”, “kia sorento”, “kia soul”, “kia sportage” and “kia telluride”, summed into one figure.

- [Ford profile](/demand/us/brands/ford)
- [Kia profile](/demand/us/brands/kia)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ford or Kia more popular in search?

In September 2026, Ford had more branded searches than Kia among car brands in the United States. Ford had about 4.1 million branded searches, while Kia had 3.5 million. Ford made up 6.2% of all car brand searches we track, and Kia accounted for 5.2%.

## Cite this page

Brandwave. "Ford vs Kia: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ford-vs-kia

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ford-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.